Fuse Powered Acquires AppHero - Publishers Benefit from Powerful Optimized Ad Performance
TORONTO and SAN FRANCISCO, Dec. 2, 2013 /PRNewswire/ -- Fuse Powered Inc., today announces the acquisition of AppHero, originator of the first personalized mobile app recommendation platform. This acquisition will powerfully drive advertising performance for all publishers on Fuseboxx™ - an industry recognized integrated mobile ad technology and publishing platform. Fuseboxx™ provides leading publishers world-wide with deep analytics built upon extensive data capture and incorporates intuitive tools which enable real-time app tuning to maximize revenues. AppHero's proprietary algorithms allows the delivery of laser-targeted advertising campaigns assuring above-average conversion rates and providing a big leap forward in delivering increased revenues for Fuseboxx™ publishing partners.
"We are very impressed by the AppHero team and our combined vision aligns to better solve challenges all mobile app publishers are facing today around effective advertising," explains Jon Walsh, CEO of Fuse Powered. "The addition of AppHero's powerful proprietary technology enables our delivery of optimized and intelligent targeting, a significant improvement over the industry's typical scatter-gun approach to ads. This acquisition solidifies our position as a one-stop solution provider for top mobile publishers and very critically alleviates the need for publishers to manage dozen's of conflicting SDKs."
AppHero's expertise moves the effectiveness of Fuse's mobile ad targeting and optimization to an unprecedented level, allowing Fuse to finely target user-segments based on activity rather than solely by geography or device type. This expertise will enhance Fuse's ad mediation layer and determine the ad types which better monetize with different classes of users.
"We've spent years studying what truly makes apps and games great, and built the first personalized mobile app recommendation platform around this research," said Jordan Satok, CEO, AppHero. "I'm excited for the AppHero team to join Fuse Powered, and integrate our personalization technology into the Fuseboxx™ advertising platform. This collaboration will have a huge impact on the quality and relevance of ads millions of people see every day, and significantly increase ad rates for publishers using Fuseboxx™."
About Fuse Powered Inc.
Fuse Powered Inc. helps mobile app publishers maximize app revenue with Fuseboxx™, its powerful integrated mobile ad technology and publishing platform offering extensive reporting, actionable analytics and a powerful toolset to acquire, retain and monetize users on iOS and Android. With over 165 million installs on Fuseboxx™, Fuse has partnered with some of the world's leading mobile app publishers. Fuse Powered is a venture backed, privately held company. For more information about Fuse Powered and Fuseboxx™, visit: http://www.fusepowered.com
About AppHero, Inc.
AppHero, Inc is the creator of the most powerful personalized app recommendation platform. AppHero was launched in 2011 with the goal of helping people discover the best and most relevant apps and games. AppHero 2.0 was launched live on NBC in early 2012, and was named "the best free app". AppHero's personalized recommendation technology has empowered consumers to engage with over five times as many apps compared to competitive solutions. AppHero was venture funded by OMERS Ventures, Golden Venture Partners, ENIAC Ventures and a number of top angel investors.
Fay Wu, CFO
SOURCE Fuse Powered Inc.