Rolf Visser, founder and chairmen of CBEC, stressed the necessity of economies to work together in a collaborative effort and to "educate" the market wherever possible. He stressed the importance of cross-border e-commerce for future growth: "Domestic markets have become mature and saturated. Cross-border e-commerce is eventually the most logical way for future growth." He also stressed the need for the next generation of cross-border e-commerce innovation: "Educational and match making platforms are the next disrupters needed to speed up and boost Cross-border e-commerce."
Lastly, Rolf stressed the importance of engaging future customers: "The Who: we reached the turning point where 'millennials' in the age range of 18 – 34 (digital natives) are doing the research to long list interesting business partners."
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