Future's TechRadar Reports Huge Growth In Website Traffic In Six Months Since U.S. Launch
SAN FRANCISCO, Nov. 5, 2012 /PRNewswire/ -- In the six months since its launch in the U.S., TechRadar.com has experienced explosive growth - placing it above many well established brands in the marketplace. In September, TechRadar showed its highest month to date with over 5.4 million unique visitors in the U.S. and over 17.3 million global unique visitors, according to comScore Digital Analytix.
TechRadar.com's US coverage combines easy to digest star ratings with very deep tested reviews which help visitors make smart consumer electronic buying decisions. Our 24/7 news cycle provides expert coverage of the technology news consumers are seeking.
"It is our stated ambition that we want TechRadar.com to become one of the largest technology sites in the US," said Rachelle Considine, Chief Operating Officer at Future U.S. "The last 6 months have shown us that this is a very achievable goal and one that the team is focused on."
TechRadar.com regularly tops the Google search ranking for the most popular search terms, and with the site's focused content strategy firmly in place, TechRadar.com has secured its position as one of the fastest growing technology sites.
Six months ago, TechRadar editors hit the streets to find out exactly how consumers researched technology purchases online. Proof of that research is evidenced in TechRadar's outstanding performance.
To view the TechRadar video, click here.
"We are extremely excited to have experienced such explosive growth within the first 6 months," said Kelley Corten, Vice President of Consumer Media at Future U.S. "Our editors have worked diligently to ensure we continue to reach consumers at the point of purchase and help them make informed buying decisions. TechRadar.com is designed to respond to how today's consumer researches and shops for technology and our growth story proves we have hit upon a successful recipe."
The US site is an expansion of the UK's largest technology website and plans to extend TechRadar.com internationally are underway. TechRadar.com's most recent launch was in Australia.
TechRadar is the UK's biggest technology website and launched a U.S. focused site in April this year. Read by more than 17.2 million people globally every month, the award-winning site has become the go-to destination for opinions, exclusives and authoritative reviews of everything from mobile phones and tablets to the latest cameras and televisions.
Future plc is an international special-interest media group that is publicly traded on the London Stock Exchange (LSE: FUTR). Founded in 1985 with one magazine, today the company has operations in the U.K., U.S., and Australia creating over 200 special-interest publications, apps, websites and events for people who are passionate about their interests. The company holds strong market positions in games, music, technology, action sports, film, automotive and crafts. The biggest-selling magazines in the U.S. include Official Xbox Magazine, PlayStation: The Official Magazine, PC Gamer, Maximum PC and Mac|Life, while the U.K. business publishes leading titles such as T3, Total Film,and Classic Rock. The company's web sites include GamesRadar, BikeRadar, TechRadar and MusicRadar. Future sells over 2.2 million magazines each month; attracting more than 45 million unique visitors to its websites; and delivering over 100 digital editions and bespoke apps on tablet. In addition, Future exports, syndicates or licenses its publications to 89 countries internationally, making it the U.K.'s biggest exporter of monthly magazines.
SOURCE Future plc
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