G ADMarketing Communications tapped by Amscot Financial to lead Hispanic marketing efforts

Mar 18, 2013, 09:15 ET from Amscot Financial

MIAMI, March 18, 2013 /PRNewswire/ -- Miami-based G ADMarketing Communications, led by advertising veteran Gabriela Alcantara-Diaz, has been appointed by Amscot Financial to spearhead their multi-cultural Hispanic integrated communication and marketing efforts, including creative, public relations and social media.

(Logo:  http://photos.prnewswire.com/prnh/20060316/FLAMSCOTLOGO )

Amscot Financial, a leading provider of convenient, consumer-oriented financial services throughout central Florida, is in expansion mode throughout Miami-Dade County, with 20 branches opened to date.  The expansion in South Florida represents a capital investment of more than $20 million and will create more than 500 new jobs within the local community.  According to Ian MacKechnie, founder and CEO of Amscot Financial, "the company selected G ADMarketing Communications based on their stellar reputation for building brands across the southeast region's Hispanic communities."

"We share a common goal to serve the needs of our diversified Hispanic communities," said Alcantara-Diaz. "There are cultural distinctions that make Florida's Hispanic and corporate communities unique to the rest of the U.S. and we like to build on those similar values." 

About G ADMarketing Communications
Based in Miami, G ADMarketing Communications is a strategic marketing firm whose mission is to build consumer brand relationships that ultimately enrich Hispanic Middle America. Founder and President, Gabriela Alcantara-Diaz, was instrumental in solidifying brand leadership for Fortune 100 retailer Publix Super Markets, Bellsouth/ATT's The Real Yellow Pages, Johnnie Walker Black Label and Dolphin Mall.

About Amscot Financial
Headquartered in Tampa, Fla., Amscot Financial is a leading provider of convenient, consumer-oriented financial services, including check cashing, bill payment, money transfers, cash advances and money orders through its business division, Amscot International Money Order Company.  Amscot also offers the Amscot Prepaid MasterCard®, a pre-paid debit card that enables owners to make purchases from any location that accepts MasterCard. Amscot Financial currently operates more than 200 retail financial service centers throughout Florida and employs more than 2,000 employees. Amscot Financial has been recognized by the Tampa Bay Business Journal as one of Tampa Bay's Best Places to Work for five years. For additional information, please visit the company's website at www.amscot.com.

SOURCE Amscot Financial