G by GUESS Creates Fast & Furious 6 Capsule Collection Inspired by the New Film in Universal Pictures' Blockbuster Franchise
LOS ANGELES, April 18, 2013 /PRNewswire/ -- G by GUESS, the youthful brand extension from denim pioneer GUESS Inc, is pleased to announce a collection inspired by Universal Pictures' Fast & Furious 6, the sixth film in the global blockbuster franchise built on speed opening in theaters nationwide May 24, 2013. A limited-edition capsule collection for guys and girls will hit G by GUESS stores beginning May 14 and an exclusive sneak peak is available at GbyGuess.com/Fast6. The collection is the result of a collaboration between G by GUESS and Universal Partnerships & Licensing.
Utilizing moto racing details, gritty prints and destroyed styles, meeting at the intersection of body conscious and bold designs, this 15-piece capsule captures the spirit of both G by GUESS and the Fast & Furious films –- young, bold and sexy. The capsule consists of jackets, graphic print T's and tanks for men, as well as printed tank tops, a studded moto jacket and a tank dress for women. Accessories such as modern aviator sunglasses, a men's watch and a signature embellished cap complete this collection of accelerated style.
In addition, retail events will rev up the fashion at more than 30 G by GUESS store locations on May 18, giving fans the chance to unlock shopping sprees and other prizes. Select stores will also distribute tickets to screenings. Fans and customers alike can enter a 10-day long sweepstakes on GbyGUESS.com and through Facebook, which will award a different prize each day, leading up to a grand prize of the entire capsule collection and a $1000 G by GUESS gift card.
About Fast & Furious 6
Vin Diesel, Paul Walker and Dwayne Johnson lead the returning cast of all-stars as the global blockbuster franchise built on speed races to its next continent in Fast & Furious 6. Reuniting for their most high-stakes adventure yet, fan favorites Jordana Brewster, Michelle Rodriguez, Tyrese Gibson, Sung Kang, Gal Gadot, Chris "Ludacris" Bridges and Elsa Pataky are joined by badass series newcomers Luke Evans and Gina Carano. www.thefastandthefurious.com
About Universal Partnerships & Licensing
UP&L oversees Universal's consumer product licensing, film and home entertainment promotions, and all corporate alliances for Universal's theatrical, home entertainment, theme parks and stage productions. This dedicated division is also responsible for monetizing the Studio's vast library of films and characters through licensing, branding and marketing opportunities. UP&L is part of NBCUniversal. NBCUniversal is one of the world's leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world–renowned theme parks. NBCUniversal is owned by Comcast Corporation.
About G by GUESS
It's the vintage California lifestyle that makes G by GUESS fashion for the next generation. As the latest brand from denim pioneer Guess?, Inc., G by GUESS was created for young, hip and trendy men and women with an eye for the freshest looks and hottest styles. Award-winning retail concepts celebrate the best of fashion and design, while the online store offers the very latest products with destination pages that always let you know what's next in your world. In addition to shopping online, you can find more information about G by GUESS at www.GbyGUESS.com.
CONTACT: Jenia Molnar
SOURCE Guess?, Inc.