G-SHOCK and ALIFE Charge Up for Another Collaboration
NYC Cultural Brand and Watch Giant Prep Second Union For Fall Release
DOVER, N.J., Sept. 10, 2015 /PRNewswire/ -- CASIO G-SHOCK and ALIFE reignite their partnership for a limited edition timepiece. The balance between New York City Lifestyle, craftsmanship and design fuse together to create one of the most anticipated products of the Fall season.
The GDX6900AL-2 timepiece – designed with precision - is adorned with a patriotic stars and stripes color scheme that is inspired by American artist, Jasper Johns and his acclaimed flag paintings of the 1950s. Instead of using the traditional illuminative red, white and blue, the collaborative model portrays a muted version of the color palette. The new design simulates the technique Johns used throughout his career to enhance the vintage effects of his paintings.
"This design came about from the idea of representing where you are from. ALIFE is and has always been a very New York centric brand. For our newest project with Casio we decided that since this was a global product, let's represent the country rather than the city we reside in." - Founding father of ALIFE, Rob Jest
In true G-SHOCK form, there is always a duality of distinctive design and technological support in all time pieces. The GDX6900AL-2 features Shock Resistance, 200M Water Resistance, Auto LED (Super Illuminator). Flash Alert, 5 Daily Alarms, World Time (31 Time Zones/48 Cities + UTC), Multi-Home Time Function, 1/100th Sec. Stopwatch (24HR), 1/10th Sec. Countdown Timer (24Hr), 12/24 HR Format, Mute Function and 10 Year Battery.
The product release will be accompanied by a video directed by young New York native, Sophie Day - former ALIFE team member and avid photographer and videographer. The short film highlights the timepiece as it leads a group of the city's 'Post Millennial' youth, the individuals who have emerged at the tail end of the millennial boom. Centering a perspective on their stories and their perseverance to survive and succeed in the thriving metropolis, the completely unscripted video reveals the life of young individuals who will grow into the city's next generation of creative catalysts and culture changers.
View the video here - http://youtu.be/-524blKrmg0
The GDX6900AL-2 will retail for $180.00 USD and will be available for purchase in October 2015 from the G-SHOCK SoHo Store, the ALIFE NYC store and select retailers.
G-SHOCK and ALIFE will be celebrating the launch of their collaborative model with a private event taking place in New York City on September 10th, 2015.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.
About ALIFE
Founded in 1999, ALIFE is a New York City-based, multitasking, multi-faceted lifestyle driven company. It is focused on art and creativity with a strong penchant for originality. ALIFE is well known for its branded apparel and footwear lines, curatorial work, creative direction and production of editorial content for books and magazines, art shows, retail concepts, top-tier collaborations, and live music events. ALIFE's mission is to showcase, elevate and perpetuate the downtown culture from which it is born while speaking to an international audience that is as close as down the block and as far as across the globe. www.alifenewyork.com
MEDIA INQUIRIES ONLY CONTACT:
Sandrine Charles/Paige Bradford
Exposure Communications
(212) 226-2530
[email protected]
[email protected]
Sue Vander Schans/Alli Colasacco
CASIO AMERICA, INC.
(973) 361-5400
[email protected]
[email protected]
Photo - http://photos.prnewswire.com/prnh/20150910/265368
SOURCE Casio America, Inc.
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