DALLAS, Sept. 27, 2016 /PRNewswire/ -- G6 Hospitality's creative marketing campaign, introducing economy lodging brands Hotel 6 and Estudio 6 to the Latin American market, swept the 2016 TOTEM awards in Mexico City. The company, known for its iconic U.S. brands Motel 6 and Studio 6, is expanding its portfolio to the Latin American market and launched a marketing campaign with Grupo Primer Nivel integrated communications agency early this year.
G6 Hospitality's Hotel 6 and Estudio 6 Mexico campaign won the 2016 TOTEM awards' Best Outdoor Campaign, Best Mobility Urban Campaign and Best Overall Marketing Campaign categories, and was overall recognized for the most creative messaging and art design in the outdoor advertising segment.
"We are very pleased with the efforts to expand our brands Hotel 6 and Estudio 6 in Mexico, and are very proud to be able to count on the talented team of Grupo Primer Nivel," said Lance Miceli, Executive Vice President and Chief Marketing Officer at G6 Hospitality. "These awards stand as recognition of the team's marketing expertise, and understanding of our brands' culture, our audience and guests," said Miceli.
G6 Hospitality's and Grupo Primer Nivel's 2016 TOTEM awards included the "New Hotel Vallarta" piece for the Spectacular Tourism category, and the "Bathroom" piece for the Tourism Urban Furniture category.
The Hotel 6 and Estudio 6 campaign was also recognized as the "Best Advertising Campaign Abroad" for integrating creativity, location and timing in an effort to introduce promote and best position the new G6 Hospitality brands in Mexico in the most effective way.
The campaign is a part of the company's overall efforts to position its unique brands to Mexico. In 2014, G6 Hospitality signed an area development agreement with Latina Promohoteles, a subsidiary of Promodesa Commercial to open up to 55 new-construction Hotel 6/Estudio 6 properties by the end of 2020. Subsequently, Grupo Primer Nivel integrated marketing agency was hired to develop and execute the company's strategic communication program and marketing campaign not only in Mexico, but throughout Latin America.
With over 4,000 submissions each year, the TOTEM annual awards held by the El Publicista magazine, and supported by the Mexican Association of Outdoor Advertising, are among the largest and most important outdoor marketing recognitions on the Mexican market.
To acquire more information related to G6 Hospitality and franchise development please visit: www.g6hospitality.com/franchising.
About G6 Hospitality LLC
G6 Hospitality LLC owns, operates and franchises more than 1,350 economy lodging locations under the iconic Motel 6 and the extended stay Studio 6 brands in the U.S and Canada, and Hotel 6 and Estudio 6 brands in Latin America. Headquartered in Dallas (Carrollton), Texas, G6 Hospitality was rated one of the top ten hospitality companies according to the Hotel Management 2015 Top Hotel Companies rankings list, which evaluated over 260 hotel companies. For more information please visit G6Hospitality LLC.
About Hotel 6
Hotel 6 is the newest brand introduced by G6 Hospitality exclusively designed for Latin America. Keeping with the promise of G6 Hospitality's iconic American brands, Hotel 6 will offer a clean, comfortable room and great experiences to travelers in the region. Hotel 6's standard offerings include free breakfast, access to internet and parking. Access the latest news at www.g6mediacenter.com or inquire about development opportunities at www.g6hospitality.com
About Estudio 6
Estudio 6 is the extended stay brand introduced by G6 Hospitality and designed to offer the affordable comfort of furnished studios, low weekly rates and accommodating hotel amenities in Latin America. Estudio 6 properties will be conveniently located nearby major business complexes and shopping areas, offering the best choice of lodging for extended stay travelers. Access the latest news at www.g6mediacenter.com or inquire about development opportunities at www.g6hospitality.com
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SOURCE G6 Hospitality