Gaana.com Ties up With South Indian Music Companies Association (SIMCA), Acquires Music From 79 More Regional Labels
GURGAON, India, February 18, 2013 /PRNewswire/ --
In a move to further reach out to audiences in South India and other regional markets, Gaana.com has tied up with SIMCA (South Indian Music Companies Association). This tie up gives Gaana access to over 55,000 songs covering the best of Film, Carnatic and popular devotional music from Tamil, Kannada, Telugu and Malayalam.
With the likes of, Shruthilaya Music, Melody Music, Star Audio, Amudham Music, Satyam Audio, 5 Star Audio, Millenium Audio and Symphony Recording Company and 90 other labels coming on board through this deal, the website will be able to cater to young and old audiences alike, offering some of the best old classics of artist like Illayaraja, S.P.Balasubramanyam, K.J.Yesudas, Chitra and M.S.Subbulakshmi to new film songs.
Speaking about the tie up, Avinash Mudaliar, Head of Gaana.com, said "Gaana is constantly expanding its catalog of music, and our association with SIMCA demonstrates our increased commitment to expand into the regional markets, particularly South India. We've seen that nearly 28% of our consumption on our website and new mobile apps comes from South India, and we hope to serve our users there better."
Amongst the company's recent tie ups are INRECO and Magnasound, two labels with significant regional music catalogues.
Since the launch of its mobile apps, Gaana has nearly 400,000 downloads in the first 3-4 weeks, and is the top music app in the iPhone App Store."
Gaana.com is Times Internet's music destination, providing free access to licensed music.
The site, with its look and feel of that of an app, offers features like Social Discovery, Online Radio, Music Recommendation
The site has seen 397 million song play outs so far. With an average of 4 minutes a song, it can safely be said that users have spent 1.6 billion minutes on Gaana, listening to the music of their choice.The site recorded 1.2 million unique visitors with 11.7 million song play outs within the first month of its launch.
Gaana recently launched its mobile app, making it available to users across platforms like iOS, Android, J2ME and Blackberry and the number of downloads thus far have been over 4 lakhs.
The site is currently India's numero uno, with over 4.6 million unique visitors, spending an average of 28 minutes on the site.
Gaana.com is also the first Indian site to integrate the Facebook Timeline app. With a vast content repertoire from across popular genres like Bollywood, Hindi, Regional and International music, Gaana.com is all about listening, discovering and sharing music.
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SOURCE Gaana.com, Times Internet