Gabby Reece, Volleyball and Fitness Icon, Services Deal with KOWA's NutriDiet® in Association with InterMedia Entertainment™
WOODLAND HILLS, Calif., March 11, 2014 /PRNewswire/ -- Few women today personify that classic robust, wholesome, athletic beauty that bespeaks a healthy lifestyle more than pro volleyball and fitness icon Gabrielle Reece -- and thanks to a collaboration with InterMedia Entertainment™, she will soon be seen nationwide as the new spokesperson for KOWA's NutriDiet® dietary supplement.
"Our search for the perfect NutriDiet spokesperson was realized in Gabrielle Reece, who has an instantaneously strong appeal to women and men who respond to her immense appeal and credibility," said Rob Levy, President of InterMedia Entertainment™.
Launching March 17, Reece will be featured in a new advertising campaign on behalf of the Japanese company whose roots go back more than 100 years. InterMedia Entertainment™ shares KOWA as a client with fellow InterMedia company InterQuantum®, which has secured distribution for NutriDiet in more than 12,000 retail stores nationwide.
About Gabby Reece
Reece is a world-renowned athlete, model, New York Times bestselling author, fitness expert, wife and mother. The 6' 3" former pro beach volleyball player -- who is married to surfing legend Laird Hamilton -- has carved out a role as a popular media star in the healthy living and wellness category. She's been featured on ESPN, NBC, CBS, ABC, MTV and the Discovery Channel networks, numerous films and magazine covers, along with being a contributing columnist for Yahoo Health and The Huffington Post. The author of two books-- Big Girl in the Middle and My Foot Is Too Big for the Glass Slipper: A Guide to the Less Than Perfect Life--Reece has become an international role model to women on achieving peak fitness, good health and overall well-being for themselves and their entire family. Gabby Reece is repped by ROAR. For more information on Gabby, please visit http://www.gabriellereece.com/ or call 310-424-7800.
About InterMedia Entertainment™
InterMedia Entertainment™ provides its celebrity deal-making services to a range of businesses, including new marketers, companies with existing campaigns that need renewed creative, and other advertising/ marketing entities. The company leverages decades of collective celebrity deal-making experience and relationships to structure entertainment partnerships. InterMedia has executed campaigns with such leading entertainment figures as Larry King, Bruce Boxleitner, William Devane, Joan Lunden and Joe Theismann. InterMedia Entertainment™ conducts extensive market research to determine the right celebrity for each client. The company works with industry-leading agents, managers and studio executives to create its pairings.
InterMedia Entertainment™ also publishes InterMedia Entertainment DR Star Index™ which is designed to capture and track rapidly-shifting public sentiment concerning celebrities who either currently function – or have the potential to function – as spokespeople in a direct response context. InterMedia Entertainment DR Star Index™ is made available to industry executives looking to make optimum choices for celebrity endorsements and spokespeople.
Headed by entrepreneurs Anthony and Lauren Raissen, who conceived, created and marketed the phenomenally successful BreathAsure natural breath freshener that became a global multi-million dollar powerhouse, InterQuantum helps companies plan, strategize and manage their growth. InterQuantum clients include startups, as well as established businesses representing these different industries: traditional product direct response, lead generation, and retail. InterQuantum, one of InterMediaGroup of Companies, assists them with evaluating the market, positioning their products, leveraging their assets, building a brand, navigating the retailer relationship and insuring sell through. For more information on InterQuantum, contact Anthony Raissen at (818) 995-6812 or email: Anthony@interquantum.com
Kowa Health Care America Inc. is a subsidiary of KOWA Company Ltd. (Japan), a multinational pharmaceutical and trading company. For many decades, KOWA has proudly brought pharmaceutical and nutritional solutions to Japan and other countries in Asia. Now the company is making its unique dietary supplements available to consumers in the United States.
CONTACT: Jackie Lapin
Media Relations Consulting
SOURCE InterMedia Entertainment