Gaiam Launches Mama & Baby Yoga -- a DVD Designed for New Moms to Get Their Bodies Back While Bonding With Their Babies

NEW YORK, March 6, 2012 /PRNewswire/ -- Gaiam, Inc., a leading distributor of lifestyle media and fitness accessories, announced today the release of Shiva Rea's Mama & Baby Yoga. Following the incredible success of her Prenatal Yoga and Postnatal Yoga DVDs, Shiva's latest title offers new mothers a workout that incorporates their newborn into the practice. 

Mama & Baby Yoga leads women through yoga poses specifically designed to tone and reshape the parts of the body that change the most during pregnancy. This practice differs from other post-natal workouts because it involves the baby in the routines, allowing mother and child to bond throughout the practice. 

Known for her extensive work training instructors in pre and post natal vinyasa, Shiva is tuned into the ways in which new mothers can successfully use yoga as a tool to get their body back in shape. 

"Having a baby can put strain on the body, as well as the mind," said Shiva. "I created these practices so that moms could tone their post-pregnancy bodies while still being able to spend calm, quality time with their newborn."   

Mama & Baby Yoga offers three 20-minute practices, plus a 10-minute bonus downloadable practice:

  • Mother's Body Toning (20 minutes)
    Focuses on floor work, incorporating effective stretching and toning poses to firm up post-baby bodies.
  • Rising up (20 minutes)
    Features standing poses to strengthen and lengthen muscles, helping to regain pre-baby shape quicker; while incorporating gentle rocking and connecting with baby.
  • Mother's Core Practice (20 minutes)
    Focuses on strengthening the core and helping new moms regain muscle tone, including gentle lifts and resistance work with baby.
  • Bonus Download: Daily De-Stressors (10 minutes)
    Features poses new moms can use to counteract the daily stresses infants place on a mother's body.

"Mother and baby yoga has become a trend that studios now offer nationwide," said Bill Sondheim, president of Gaiam.  "We are so happy to work with Shiva again on Mama & Baby Yoga, which allows mothers to do this popular yoga practice from the comfort of their own home."  

Mama & Baby Yoga has a total run time of 60 minutes and the suggested retail price is $14.98.  The DVD will be available beginning March 6, 2012 at Target stores and wherever DVDs are sold. 

About Shiva Rea

Shiva Rea, M.A. is a certified yoga instructor with a background in dance, bodywork, and massage.  She is a leading innovator of Prana Flow yoga, which combines Ashtanga Vinyasa or "flow" yoga with the more precise or traditional Iyengar-style yoga.  Shiva strives to bring yoga alive for others through this creative, dynamic, and life-transforming practice.  In addition to creating Prana Flow Yoga, Shiva has also started Yogadventure Retreats, Yoga Trance Dance for Life, Moving Activism for 1,008,000 Trees, the worldwide Global Mala Project, Yogini Conferences and E2: The Evolutionary Edge Tour.  In addition, Shiva offers workshops and directs conferences for women and yoga; balancing the many dimensions of a woman's life. She also trains yoga instructors in pre and post natal vinyasa.  Additionally, she writes for publications such as Yoga Journal and Yoga Plus Joyful Living, and has created various award-winning CDs and DVDs.  Mama & Baby Yoga is Shiva's third DVD with Gaiam.

About GAIAM

Gaiam, Inc. (Nasdaq: GAIA) is a leading producer and marketer of lifestyle media and fitness accessories.  With a wide distribution network that consists of 62,000 retail doors, over 14,400 store within stores, a digital distribution platform and more than 10 million direct customers, Gaiam is dedicated to providing solutions for the many facets of healthy and eco-conscious living. The company dominates the health and wellness category and releases non-theatrical programming focused on family entertainment and conscious media. In addition Gaiam has exclusive licensing agreement with Discovery Communications and other licensing partners.  For more information about Gaiam, please visit www.gaiam.com or call 1.800.869.3603. 

Media Contact:
Lauren Aboulessan
Krupp Kommunications
(212) 886-6710
LAboulessan@kruppnyc.com

SOURCE Gaiam, Inc.



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