Gale Brings Business Research into the Twenty-First Century with Launch of Business Insights: Essentials
FARMINGTON HILLS, Mich., July 11, 2012 /PRNewswire/ -- Gale, part of Cengage Learning and a leading publisher of research and reference resources for libraries, schools and businesses, today announced Business Insights: Essentials, a new resource for research on business, companies and industries built on the same intuitive platform as the recently-announced Business Insights: Global. Business Insights: Essentials will replace Gale's long-standing Business and Company Resource Center database.
"Business and Company Resource Center has served our customers well for the last 12 years, but today's researcher is very different from the users the product was originally designed for," said David Forman, vice president and publisher, Gale. "The new platform and features included in Business Insights: Essentials make it easier for users to not only find information more quickly, but to make connections among disparate data. We are excited to bring this product into the next phase."
Business Insights: Essentials contains all of the content and functionality found in Business and Company Resource Center, however the information is now organized on a more intuitive, user-friendly platform. With this new resource, librarians can more effectively help faculty, students and patrons:
- investigate investment opportunities;
- research businesses and find parent-subsidiary relationships;
- explore market and industry information, SWOT reports, investment reports and business associations;
- instantly analyze and compare financial and statistical data with interactive charting tools;
- study product and brand information;
- compare companies within an industry; and
- target new customers and inform on potential business opportunities, distribution channels and licensing opportunities
Some of the new tools and features that can be found in Business Insights: Essentials include a robust business glossary of thousands of business terms culled from Gale encyclopedias and Cengage Learning textbooks, Readspeaker (text-to-speech functionality), translation tools for the user interface and article-level translations, citation tools, and interactive charting with the ability to manipulate statistical data and customize charts.
Current Business and Company Resource Center customers can migrate to Business Insights: Essentials at no additional charge. For more information on Business Insights: Essentials, migration from Business and Company Resource Center or to request a trial, please visit http://www.gale.cengage.com/essentials or contact Kristina Massari at firstname.lastname@example.org.
About Cengage Learning and Gale
Cengage Learning is a leading provider of innovative teaching, learning and research solutions for the academic, professional and library markets worldwide. Gale, part of Cengage Learning, serves the world's information and education needs through its vast and dynamic content pools, which are used by students and consumers in their libraries, schools and on the Internet. It is best known for the accuracy, breadth and convenience of its data, addressing all types of information needs – from homework help to health questions to business profiles – in a variety of formats. For more information, visit www.cengage.com or www.gale.cengage.com.
SOURCE Cengage Learning