NEW YORK, Aug. 2, 2016 /PRNewswire/ -- Galxyz (pronounced "galaxies"), the developer of the leading elementary science adventure game Blue Apprentice, today announced their first ever kid-focused co-branded microsite (Galxyz.com/vids) in partnership with Popular Science. Galxyz's video site features Popular Science articles and offers exclusive video content geared towards children ages 6-12.
The microsite and the associated weekly newsletter for subscribers will feature videos starring animated Galxyz Blue Apprentice characters inspired by Popular Science articles, and will be marketed to the brand's audience. The microsite will also feature the latest news, breakthroughs and discoveries emerging in real time in the physical, life, Earth and space sciences, communicated via both brands' signature educational, approachable style.
"For over 100 hundred years, Popular Science has helped announce and reveal the most exciting things about science to the world," said Galxyz founder & CEO, Osman Rashid. "We are thrilled to partner with them to help explain concepts to kids of Popsci.com viewers in order to ignite the next generation's fascination with science."
Popular Science and Galxyz will celebrate the launch of the new co-branded microsite with a livestreamed event at Popular Science's offices in Manhattan. Attendees will participate in the debut of Galxyz's intergalactic science adventure game, Blue Apprentice, which allows kids to solve problems covering over 45 science topics and will be available for download on all mobile and online devices.
"Popular Science has long been on the lookout for a strategic partner who is innovating in the science education space, and we're thrilled to have found that partner in Galxyz," commented Elizabeth Burnham Murphy, Chief Marketing Officer of Bonnier Corporation. "Through our collaboration, we can now offer the Popular Science audience the opportunity to share their love of science and discovery with the next generation in a fun and engaging way."
A subscription to Blue Apprentice unlocks dozens of episodes of gameplay in story mode, multiple sandbox levels where children can freely explore science topics, and a customization and crafting tool based on the Periodic Table of the Elements. Subscribers also receive access to all new game content, which will be continuously added by the Galxyz team.
Popular Science represents the best hopes for our planet, our lives, our children, our future. The publication is committed to finding the individuals and innovations today that are going to lay the groundwork for a better tomorrow. Established in 1872, Popular Science is published by the Bonnier Corporation. Bonnier Corp. is one of the largest consumer-publishing groups in the United States, and is the leading media company serving passionate, highly engaged audiences with more than 30 special-interest magazines and related multimedia projects and events.
Galxyz (pronounced "galaxies") is an intergalactic science adventure that combines science lessons with gameplay, making science and learning fun for kids. Galxyz's Blue Apprentice, which is iPad and Mac/Desktop browser compatible, encourages mastery of elementary science concepts and develops scientific reasoning for elementary school kids. Galxyz also sequences Next Generation Science Standards-based curriculum to make it easier for parents and teachers. Galxyz is based in Silicon Valley, CA.
Senior Public Relations Manager | Popular Science, Field & Stream, Outdoor Life
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