The mobile ad ecosystem has been growing exponentially and is expected to surpass desktop by accounting for 51% of global digital ad spending this year, according to eMarketer forecast. By 2018, mobile ad spending will rise to $166 billion, or 66% of total digital ad spend. As such, mobile has become the first digital screen and the most accessed device, making viewability more important than ever. Through this partnership, Gameloft Advertising Solutions offers brands the ability to analyze viewability and attention metrics with greater precision and transact on viewable impressions, as defined by the MRC and measured by Moat.
"With digital ad spending continuing to scale, marketers and publishers are shifting their focus to sustainable models where 'viewable' is the transaction currency," said Jonah Goodhart, CEO and Co-Founder of Moat. "We are proud to power transactions on Moat measured campaigns for Gameloft Advertising Solutions, which has always prioritized premium in-game advertising solutions and transparency for brands."
"Transparency and viewability are increasingly at the forefront of brands' digital advertising strategy. They have always been at the heart of our commitment to our clients' success and this partnership with Moat confirms it. With the integration of Moat's analytics to our solutions, we provide advertisers with the key insights and metrics they need, as well as 100% viewable impressions guaranteed on all brand campaigns." said Alexandre Tan VP Advertising at Gameloft.
About Gameloft Advertising Solutions
With a monthly audience of more than 140 million unique players and an inventory of 5 billion impressions, Gameloft Advertising Solutions offers advertisers a unique level of visibility and engagement. To date, Gameloft Advertising Solutions has delivered more than 2000 campaigns for prestigious brands such as Air France, Coca-Cola®, Ford, FOX™, Kellogg's®, McDonalds, ©Netflix, Procter & Gamble, Samsung and Unilever, in over 40 countries around the world (North America, Latin America, Middle East, Africa, Europe, Asia, etc.).
All trademarks referenced above are owned by their respective trademark owners.
Moat is a New York-based SaaS analytics company focused on building products for brand advertisers and premium publishers. Their offerings include Moat Analytics, an attention measurement platform that provides analytics and insights on ad campaigns and website inventory for publishers and advertisers, and Moat Pro, a real-time ad intelligence platform for marketers, publishers, and agencies. Moat is the first company to be accredited by the Media Rating Council (MRC) to measure viewable ad impressions across online display, video, and mobile (web and in-app). The company was founded by Jonah Goodhart, Noah Goodhart and Michael Walrath. The serial entrepreneurs had previously partnered to launch Right Media, which was acquired by Yahoo! in 2007. For more information on Moat, please visit http://www.moat.com.