PARIS, December 10, 2015 /PRNewswire/ --
Gameloft Advertising Solutions and Gillette have partnered to promote the Gillette Fusion ProGlide with Flexball Technology through an innovative advertising format: the mini-game.
Integrated within Gameloft's games, this mini-game represents an original way of immersing oneself in the world of Gillette. Players will have 30 seconds to smash the most bricks possible using a ball, all by moving Gillette's latest Fusion ProGlide Flexball to the left or right - much like the responsiveness of the real razor itself.
"Thanks to our creative abilities, we were able to develop a mini-game that fits within the world of Gillette, all while offering our players a fun way to discover the brand," said François Munck, Director of Business Development at Gameloft. "We are very happy to be providing the Gillette brand with a mobile advertising format as innovative as a mini-game."
"Gillette is a brand that prides itself on innovation in keeping up with consumers' ever demanding needs & lifestyle. This absolutely includes our marketing strategies such as making use of highly engaging media and being at the forefront of the latest technologies on mobile advertising. Our collaboration with Gameloft is a great match in creating an innovative way of engaging today's consumer," added Stephanie Chan, Brand Manager at Gillette Southeast Asia.
The "Gillette Flexball" mini-game is already available inside Gameloft's biggest hits. A video campaign that airs the brand's latest advertisement rounds out this innovative mobile package.
The "Gillette Flexball" mini-game and the video campaign are only available in Singapore, Thailand and Malaysia.
With a monthly global audience of more than 173 million active players and an inventory of more than 10 billion mobile impressions across the world, Gameloft Advertising Solutions offers advertisers a unique level of visibility and interactivity.
Screenshots available here: Gillette.zip
For more information about Gameloft Advertising Solutions, visit http://www.gameloft.com/advertising-solutions/.
About Gameloft Advertising Solutions
With a monthly audience of more than 173 million unique players and an inventory of 10 billion impressions, Gameloft Advertising Solutions offers advertisers a unique level of visibility and engagement. To date, Gameloft Advertising Solutions has delivered more than 700 campaigns for prestigious brands such as Air France, Coca-Cola®, Ford, FOX™, Kellogg's®, McDonalds, ©Netflix, Procter & Gamble, SAMSUNG and Unilever, in over 40 countries around the world (North America, Latin America, Middle East, Africa, Europe, Asia, etc.).
All trademarks referenced above are owned by their respective trademark owners.
For over 110 years, Gillette has delivered precision technology and unrivaled product performance - improving the lives of over 750 million men around the world. From shaving and body grooming, to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave gel (gels, foams and creams), skin care, after shaves, antiperspirants, deodorants and body wash. For more information and the latest news on Gillette, visit http://www.gillette.com/. To see our full selection of products, visit http://www.gillette.com/en/us/shop-now.aspx
About Procter & Gamble
P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
SOURCE Gameloft Advertising Solutions