PARIS, May 18, 2016 /PRNewswire/ --
Gameloft Advertising Solutions, Gameloft's mobile advertising network, and Honor, the smartphone brand for digital natives, team up again to offer an all-new experience in the successful game, Asphalt 8: Airborne. The Honor Challenge in Asphalt 8: Airborne gives players the chance to go head-to-head in a relentless competition where the Gameloft and Honor communities will face off starting June 15, 2016, in the United States, France, Germany, Russia and India.
This exclusive event is part of the launch of the Honor 5X. This latest addition to the Honor line has been praised by gamers for its screen size, graphical resolution, and especially its fluid mobile gaming experience.
"We're thrilled to collaborate once again with Honor, a pioneering brand in terms of technology and community involvement," states Ludovic Blondel, Vice President Business Development at Gameloft. "Thanks to this partnership, we've been able to offer Honor and both our communities a fun and unique experience in a successful game that has been downloaded over 200 million times."
"Honor is built with and for its community. And thanks to this collaboration with Gameloft Advertising Solutions, which is a strategic and historic partner, we're happy to offer players an all-new gaming experience," adds Steven Wang, Honor Global CMO.
A leading digital and social game publisher, Gameloft® has established itself as one of the top innovators in its field since 2000. Gameloft creates games for all digital platforms and with an audience of 157 million monthly users offers via Gameloft Advertising Solutions a unique level of visibility and involvement to advertisers. Gameloft operates its own established franchises such as Asphalt®, Order & Chaos, Modern Combat and Dungeon Hunter and also partners with major rights holders including Universal, Illumination Entertainment, Disney®, Marvel®, Hasbro®, Fox Digital Entertainment, Mattel® and Ferrari®. Gameloft distributes its games in over 100 countries and employs 6,000 people worldwide.
Gameloft is listed on NYSE Euronext Paris (NYSE Euronext: GFT.PA, Bloomberg: GFT FP, Reuters: GLFT.PA). Gameloft's sponsored Level 1 ADR (ticker: GLOFY) is traded OTC in the US.
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Honor, an entity of the Huawei group, is a brand of smartphones dedicated to young generations. Available exclusively online, the brand was created to meet the needs of digital natives thanks to products designed and optimized for Internet use. They offer users a unique and dynamic experience that fosters creativity. Honor is a daring brand that encourages youth to fulfill their dreams. Honor offers the best technologies and innovations and an attractive price. Honor, for the brave.