Gameloft and Red Bull Media House Join Forces to Give 'GT Racing: Motor Academy' Wings! The gaming giant and global media company announces a new partnership to bring exclusive new content to the latest update of the popular mobile racing game
PARIS, November 29, 2012 /PRNewswire/ --
Gameloft, a leading global publisher of digital and social games, and Red Bull Media House, a multi-platform media company with a focus on sports, culture, and lifestyle, have signed a partnership agreement that will offer three exceptional cars - the F1 RB8 (F1 world champion Sebastian Vettel's 2012 ride), the Camaro SS Red Bull edition, and the Hyundai Genesis Coupe Red Bull edition - in the next update of the popular mobile racing game for iPhone, iPad and iPod touch, GT Racing: Motor Academy.
Featuring Red Bull's well-known colors, the three new models will join a collection of more than 100 vehicles already available in the game. As the benchmark for mobile racing simulation games, GT Racing: Motor Academy lets players enter the fascinating world of automobile racing. With its extensive Career mode, players can pass driving tests and experience all of the intensity of the racing world through more than 60 competitions.
"We're thrilled to work with Red Bull Media House - a media corporation constantly striving to create and distribute top-quality media assets," says Gonzague de Vallois, Senior Vice President Publishing at Gameloft. "And not to forget: Red Bull has been very active in the world of car racing for years, and we couldn't be more excited to have one of our most popular racing simulations, GT Racing: Motor Academy, associated with this leading brand."
For the first time ever in GT Racing: Motor Academy, Gameloft and Red Bull Media House will be tearing up the social competition tracks with an international contest that can be accessed directly through the new update. Players around the world will be able to compete against each other in ruthless races for the best time and the ultimate prize: 2 VIP tickets to a F1 Grand Prix!
The new GT Racing: Motor Academy update will be available on the iTunes App Store on November 29, 2012. For more information, you can also view the official trailer for the update here: http://youtu.be/f7n_cOYE2kM
A leading global publisher of digital and social games, Gameloft® has established itself as one of the top innovators in its field since 2000. Gameloft creates games for all digital platforms, including mobile phones, smartphones and tablets (including Apple® iOS and Android® devices), set-top boxes and connected TVs. Gameloft operates its own established franchises such as Asphalt®, Real Football®, Modern Combat, and N.O.V.A.: Near Orbit Vanguard Alliance®, and also partners with major rights holders including Marvel®, Hasbro®, FOX®, Mattel® and Ferrari®.
Gameloft is present on all continents, distributes its games in over 100 countries and employs over 5,000 developers.
Gameloft is listed on the Paris Stock Exchange (ISIN: FR0000079600, Bloomberg: GFT FP, Reuters: GLFT.PA). Gameloft's sponsored Level 1 ADR (ticker: GLOFY) is traded OTC in the US.
About Red Bull Media House:
Red Bull Media House is a global media company that creates compelling sports, culture and lifestyle programming and distributes it across multiple platforms. From film to television, print to digital and games, Red Bull Media House content is optimized for any device or platform. For more information, go to http://www.redbullmediahouse.com.
North American PR Manager for Gameloft