PARIS, November 15, 2013 /PRNewswire/ --
Gameloft, a leading global publisher of digital and social games, today launched the newest racing game in the GT Racing series - GT Racing 2: The Real Car Experience. An exclusive partnership with Mercedes-Benz, one of the world´s leading premium automobile manufacturers, brings in strong joint initiatives to promote the game, as well as closer cooperation to introduce four of the manufacturer's most prestigious vehicles in the game.
Known for its dynamic game experience and detailed graphics, the first entry in the GT Racing series has been downloaded more than 50 million times worldwide since 2010. Much like its predecessor, GT Racing 2 aims to become the most realistic automotive racing experience ever on iPhone, iPad, iPod touch and Android.
Of the 35 manufacturers featured in the game, Mercedes-Benz is most prominent with four cars spotlighted. The legendary Mercedes-Benz Gullwing is joined by three vehicles from the manufacturer's high-performance brand AMG: Mercedes-Benz SLK 55 AMG, Mercedes-Benz SLS AMG Coupé and Mercedes-Benz SLS AMG GT3.
"Mercedes-Benz was a natural partner for GT Racing 2,as they share several values with our game-particularly the highest degree of innovation, authenticity and leadership," stated Karine Kaiser, VP Marketing & Licensing at Gameloft. "Together, we offer fans of the German brand a faithful and realistic driving experience."
"'Gaming' is a medium which has experienced vast growth and is now firmly embedded in all sectors of society, thanks to smartphones, tablets and game consoles. As such, games provided an ideal means of appealing to young and modern target groups in an emotional and well-aimed manner," added Dr. Jens Thiemer, Head of Brand Communications Mercedes-Benz Cars. "So Gameloft's attention to detail, seen in the game's graphics and physics engine,made this an attractive partnership for us."
Next month, Gameloft and Mercedes-Benz will offer fans the chance to defy reality! GT Racing 2 players can take part in an exceptional in-game event for a chance to win tickets for the "AMG Driving Academy". This unforgettable prize is pure excitement, offering winners the unique possibility to get better with the best! The experienced instructors at that AMG Driving Academy are all masters of their craft - among them are motor sport greats such as Bernd Schneider or Karl Wendlinger. Depending on the event type, you'll get the chance to drive the most intriguing AMG high performance models on Europe's most famous tracks.
GT Racing 2: The Real Car Experience is now available to download for free on the App Store and Google Play.
Watch the GT Racing 2 trailer here: http://youtu.be/iRnk-HUYCNY
A leading global publisher of digital and social games, Gameloft® has established itself as one of the top innovators in its field since 2000. Gameloft creates games for all digital platforms, including mobile phones, smartphones and tablets (including Apple® iOS and Android® devices), set-top boxes and connected TVs. Gameloft operates its own established franchises such as Asphalt®, Order & Chaos, Modern Combat or Dungeon Hunter and also partners with major rights holders including Universal®, Illumination Entertainment®, Disney®, Marvel®, Hasbro®, FOX®, Mattel® and Ferrari®.
Gameloft is present on all continents, distributes its games in over 100 countries and employs over 5,000 developers.
Gameloft is listed on NYSE Euronext Paris (Euronext: GFT.PA, Bloomberg: GFT FP, Reuters: GLFT.PA). Gameloft is traded OTC in the US (sponsored Level 1 ADR ticker: GLOFY).
Mercedes-Benz is one of the world's most successful premium automotive brands. 2012 was another record year for Mercedes-Benz. The figures for unit sales, revenue, and production volume were at all-time highs. The brand with the star sets standards in the compact-car segment with the sporty new A-Class and another two stars: the new CLA and GLA. Additional model highlight in 2013 was the launch of the new flagship of Mercedes-Benz: the new s-class - the world's best car in the luxury segment. In 2013, Mercedes-Benz expanded the Mercedes-Benz 2020 growth strategy to include a new key component: Best Customer Experience.
AMG - these three letters are a symbol around the globe for exclusive high-performance automobiles that deliver a dynamic driving experience. The company, which was founded in 1967 by Hans Werner Aufrecht and Erhard Melcher, celebrated its 45th anniversary in 2012. Impressive results in motor sports and unique vehicles underscore AMG's image as Mercedes-Benz' high-performance brand. As a wholly-owned subsidiary of Daimler AG, AMG serves as the Group's technological trendsetter in the high-performance automobile segment. AMG's brand claim of "Driving Performance" stands for cutting-edge technology and the pure fascination of driving.