Gameloft, Universal Pictures and Illumination Entertainment to Bring All-new Despicable Me Game to App Stores Free-to-Play Game Coming to Smartphones & Tablets
PARIS, February 11, 2013 /PRNewswire/ --
Gameloft, a leading global publisher of digital and social games, and Universal Partnerships & Licensing (UP&L) are thrilled to announce a unique and collaborative partnership to exclusively develop and publish a high-quality Despicable Me game for iOS and Android. Universal Pictures and Chris Meledandri's Illumination Entertainment are releasing the 3D-CG comedy adventure, Despicable Me 2, in theaters on July 3, 2013.
Gameloft's development studios are working in unprecedented collaboration with the entire creative team at Illumination Entertainment to capture the distinct humor and heart of the film brand within the game. Players of all ages will be immersed in the world of Despicable Me and its cast of engaging characters through innovative and highly addictive gameplay.
"Despicable Me is one of the most adored film franchises in the world, and its upcoming sequel is one of the most highly-anticipated blockbusters for this summer," said Gonzague de Vallois, Gameloft's Senior Vice President of Publishing. "This is a perfect partnership for us that will drive success for both parties by having the talent, dedication, and passion needed to make a high-quality game for multiple platforms, and a proven success rate in translating popular IP's into mobile games."
"Gameloft has a proven ability to bring characters to life through compelling mobile games," said Stephanie Sperber, President, UP&L. "Audiences love the characters in Despicable Me- and they are creating an engaging game for kids, teens and adults around the world to interact in an incredibly fun and exciting way."
The new Despicable Me game will launch this summer on iOS and Android smartphones and tablets.
For more information, please visit http://www.gameloft.com
About Despicable Me 2
Universal Pictures and Illumination Entertainment's worldwide blockbuster Despicable Me entertained audiences around the globe in 2010, grossing more than $540 million and becoming the 10th-biggest animated motion picture in U.S. history. In summer 2013, get ready for more Minion madness in Despicable Me 2.
Chris Meledandri and his acclaimed filmmaking team create an all-new comedy adventure featuring the return of (former?) super-villain Gru (Steve Carell), his adorable girls, the unpredictably hilarious Minions...and a host of new and outrageously funny characters. http://www.despicable.me
A leading global publisher of digital and social games, Gameloft® has established itself as one of the top innovators in its field since 2000. Gameloft creates games for all digital platforms, including mobile phones, smartphones and tablets (including Apple® iOS® and Android™ devices), set-top boxes, connected TVs and consoles. Gameloft operates its own established franchises such as Asphalt®, Real Football®, Modern Combat, and N.O.V.A.: Near Orbit Vanguard Alliance®, and also partners with major rights holders including Marvel®, Hasbro®, FOX®, Mattel® and Ferrari®. Gameloft is present on all continents, distributes its games in over 100 countries and employs over 5,000 developers.
Gameloft is listed on the Paris Stock Exchange (ISIN: FR0000079600, Bloomberg: GFT FP, Reuters: GLFT.PA).
Gameloft's sponsored Level 1 ADR (ticker: GLOFY) is traded OTC in the US.
About Universal Partnerships & Licensing
UP&L oversees Universal's consumer product licensing, film and home entertainment promotions, and all corporate alliances for Universal's theatrical, home entertainment, theme parks and stage productions. This dedicated division is also responsible for monetizing the Studio's vast library of films and characters through licensing, branding and marketing opportunities. UP&L is part of NBCUniversal. NBCUniversal is one of the world's leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. Comcast Corporation owns a controlling 51% interest in NBCUniversal, with GE holding a 49% stake.
PR Manager, Gameloft