"The way fans watch and engage with sports has changed dramatically in the last few years, and will look completely different again five years from now. To help expand our audience beyond early adopters and power users we need effective storytelling that resonates with media, athletes, and fans," explained Alex Beckman, Co-Founder and CEO of GameOn Technology. "Resound leveraged its team's collective experience across app, adtech, sports, and lifestyle brands to map out a results-driven Marketing and PR strategy, and connect us with the audiences that matter most to our brand."
GameOn offers a different value proposition to three distinct audiences: media companies (from mainstay titles to blogs and podcasts) who seek to better distribute content and engage with readers; athletes and sports franchises who want to expand their social presence and create authentic engagement opportunities with fans; and sports fans who crave a better way to enjoy the game experience with fellow fans, friends, and the athletes they admire – all with convenient access from their smartphones.
"GameOn has no shortage of compelling stories to tell, and we're excited to put our varied industry experience and cross-segment press contacts to work for the brand," said Kevin McLaughlin, Co-Founder and Principal of Resound Marketing. "In the post-launch stage of the company, we'll be driving a sustainable program that combines high-impact news with thought leadership and thematic stories to help educate markets, and usher in a better way for fans to experience and enjoy the sports, teams, and athletes they love."
About Resound Marketing
Delivering PR envy since 2003, Resound Marketing helps clients "make some noise" through targeted media and marketing programs that turn mind share into market share. We're storytellers with strong business acumen, enabling us to convey the most compelling aspects of a brand's narrative across earned media, as well as social, events, shared content, and more – connecting with and influencing the audiences that matter most. With offices in Princeton, New York, and San Francisco, Resound's expertise spans technology, consumer lifestyle, parenting, professional services, education, non-profits, and more. For more, visit http://www.ResoundMarketing.com.
About GameOn Technology
GameOn Technology is a mobile engagement platform for sports fans. Accessible via the GameOn mobile app (iOS / Android) and messenger bots (Slack /Facebook / Skype / Telegram), GameOn lets users engage directly with fellow fans around real-time scores, highlights, and news. GameOn provides a turnkey multi-channel engagement presence for content creators such as podcasters, publishers, professional athletes, and broadcasters. Backed by an investment group including Joe Montana, Snoop Dogg, and Gary Payton, GameOn works directly with current and former professional athletes to grow and monetize their personal brands. For more information on GameOn, visit www.getgameonapp.com.
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SOURCE Resound Marketing