Garden Collage and Phaidon Press Partner to Celebrate the Rose
NEW YORK, May 5, 2016 /PRNewswire/ -- Recently-launched online lifestyle publication Garden Collage partnered with publisher of the creative arts Phaidon Press to host a floral salon celebrating the rose. In keeping with Garden Collage's mission to bring the garden into people's lives, CEO Daisy Helman used the event to demonstrate how a garden can be created anywhere. Visitors entered the venue through lush, romantic installations of vines and fresh roses, with flowers lining the windows and a vegetable garden on the rooftop. The baroque color palette evoked the original salons of France, while embracing the urban energy of New York's Garment District. Guest speakers Shiva Rose, actress and founder of Shiva Beauty, Stephen Scanniello, Head Rosarian at the New York Botanical Garden, and Kate Gilman, founder of Petal by Pedal shared their thoughts on and unique experiences with the rose. Guests were invited to create bespoke floral items and to enjoy rose-inspired canapés prepared by Michelin-chef Daniel Burns of Luksus and Tørst, based on his new book, Food & Beer.
Garden Collage also spotlighted its online shop with a curated pop-up store and video installation at the event showcasing a selection of its favorite brands. "The garden is a place for life and living well, and our products represent this vision," Helman said.
Among the attendees were Phaidon owner Debra Black and CEO Keith Fox; Ingrid Abramovitch, Editor at Hearst Design Group; Melissa Osawa, Editor at Martha Stewart Living; Mary Helen Bowers, creator of Ballet Beautiful; Kelly Framel of The Glamourai; Jamie Beck and Kevin Burg of Ann Street Studio; Katie Rodgers of Paper Fashion; and Barbara Corcoran, VP for Continuing and Public Education at NYBG.
Garden Collage is a new online lifestyle magazine that curates stories about the aesthetic value of gardens, environmental innovation, plant-based beauty products, the farm-to-table movement, travel, and other fresh takes on the enduring appeal of gardening in our modern world. The magazine explores the ever-changing role of the contemporary garden with their mission to bring the garden into people's lives. Garden Collage was founded by Daisy Helman in 2015 and is headquartered in New York City.
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SOURCE Garden Collage
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