The report identifies "five emerging vendors with new and innovative approaches that application leaders should watch to future-proof their enterprise mobile application strategies." The report was authored by analysts Adrian Leow, Van L. Baker, Richard Marshall, Jason Wong and Manjunath Bhat. It states that "mobility is a key capability for digital experiences and it is a key driver of digital business transformation."
"Gartner is one of the most trusted voices in research and analysis, and we are honored to have been selected as a 2017 Cool Vendor in the mobile app development category," said Shahar Kaminitz, founder and CEO of Insert. "Insert has set itself apart by offering the broadest set of in-app marketing capabilities available, which marketers can deploy independent of developers. We created a platform that enables marketers to stay ahead of the curve in a world of fast-moving technology and users, and helps them meet their app business goals."
With the explosion of mobile apps, users have come to expect a personalized experience with timely notifications, seamless navigation, unobtrusive communication and the feeling that they are being heard. Apps that fail to deliver on those expectations are quickly abandoned. Insert allows marketers to meet these needs with the ability to deploy sophisticated personalized campaigns within the app, independent of development resources.
Marketers can choose from dozens of campaign types and deploy them to the right users at the ideal mobile moment. The result is increased loyalty with higher conversion and retention.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Insert is the world's first in-app marketing platform that enables businesses to respond quickly to the ever-changing lives of customers. Our technology allows mobile app owners to independently create and publish in-app campaigns within minutes, without relying on development resources. We offer the widest range of campaign options in the market, and allow full control of campaign design, audiences and triggering. Our catalog includes: In-app messages, push notifications, surveys, videos, coupons and more.
Insert was launched in 2016 by the founders of Worklight (now IBM MobileFirst). Our clients include leading financial institutes and retailers as well as Mobile First leaders.