Gartner Names Ektron Visionary Ektron Delivering on Solid Vision of Future of WCM to Serve Digital Marketers
NASHUA, N.H., Aug. 22, 2013 /PRNewswire/ -- Ektron has been positioned by Gartner, Inc. in the Visionaries Quadrant of the 2013 "Magic Quadrant for Web Content Management" research report.
According to Gartner, Visionaries are "forward-thinking and technically focused. For example, their products may have unique multilingual capabilities or set the market's direction through their innovation and product development."
Acknowledging the increasingly important role that WCM plays in business performance, Gartner notes in the report, "Customers now demand more from WCM than its traditional, fundamental role of just facilitating content creation and publishing. Customers need the systems responsible for managing their online presence to cover a broader range of activities. They expect their WCM systems to support their OCO (online channel optimization) strategies."
In June 2013, Ektron released the first iteration of its vision of the future of WCM. Ektron 9 extends the Ektron CMS into an agile digital marketing platform, specifically designed for organizations that want to optimize their digital strategy to increase traffic, leads and sales. Ektron 9 lets marketers connect, engage, acquire, and retain customers across the Web and in the Cloud and:
- Improve connections with their audience through experiences optimized for smartphones, tablets, and desktops
- Increase visitor engagement with targeted, relevant content
- Enhance customer acquisition and retention by making it easy for visitors to find the information they want
"We believe Ektron being named as a 'Visionary' in the Magic Quadrant complements our vision to be the most agile, most innovative leader in the web content and digital experience management market," said Ektron Founder and CEO, Bill Rogers. "Ektron is building the next generation of web platforms that deliver both content and capabilities to enable digital marketers to create compelling web experiences that engage visitors and drive business results."
The report may be accessed through http://go.ektron.com/gartner-magic-quadrant-web-content-management-2013.
Source: Gartner "Magic Quadrant for Web Content Management" Analyst(s): Mick MacComascaigh, Mark R. Gilbert, Jim Murphy, Gavin Tay. Published: 31 July 2013
Ektron Web Content Management software powers corporate websites, intranets, and social communities for thousands of customers across the world. Ektron Digital Experience Management solutions let marketers connect, engage, acquire and retain customers across the Web and in the Cloud. Ektron is headquartered in the greater Boston area with offices in Australia, Singapore, and the United Kingdom. Ektron customers are leaders in financial services, hospitality, education, healthcare, media and entertainment, technology, non-profit, public sector, and manufacturing and include brands such as Fairmont Raffles Hotels International, Las Vegas Sands, Microsoft, and NASDAQ.
For more information: www.ektron.com.
Disclaimer: Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
SOURCE Ektron, Inc.