SAN FRANCISCO and GHENT, Belgium, April 20, 2016 /PRNewswire/ -- Showpad, the sales enablement platform that leads direct and indirect sales teams to better results, today announced that it has been named in Gartner's Market Guide for Partner Relationship Management Applications published February 9, 2016. In the report, Gartner names Showpad a PRM-dedicated market specialist vendor.
"65% of organizations in the high-tech industry have already adopted and implemented PRM applications, some 10-15 years ago. Even though these supportive applications were self-developed and only provided 'to the point' management in those early days, their primary target was (and still is) to extend market reach and to deliver a significant percentage of company revenue," said Ilona Hansen, Research Director, Gartner. "By 2018, 20% of B2B organizations will have changed their indirect channel sales approach by focusing on commercially available PRM applications."
"Investments in PRM applications are undergoing a major transition," said Louis Jonckheere, Co-CEO, Showpad. "As companies with indirect channels move from bloated, out-of-date legacy solutions to modern, best-of-breed alternatives, they need an easy-to-use and simple-to-implement solution that allow them to efficiently scale their channel partner program in a way that quickly maximizes revenue potential."
Download the Gartner Market Guide for Partner Relationship Management Applications or visit our website to learn more about Showpad's Partner Relationship Management solutions.
Gartner does not endorse any vendor, product or service depicted in its research publication, and does not advise technology users to select only those vendors with the highest ratings or other designations. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Showpad is a sales enablement platform that pushes the best-fit content in the right context to sales reps, on any device, so that reps can sell at any time, from anywhere. It's powerful reporting functionality helps businesses understand content usage and productivity, driving organizations toward revenue goals. Showpad empowers more than 800 customers around the world, including Johnson & Johnson, Fujifilm, Audi, Intel, and Heineken. For more information, visit www.showpad.com.
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