Gbox and Multicom Entertainment Group, Inc. Form a Partnership to Redefine the Direct to Consumer Film Market

LOS ANGELES, Jan. 20, 2015 /PRNewswire/ -- Multicom Entertainment Group, Inc. a global distribution company founded by veteran TV executive Irv Holender announced the launch of a series of Internet VOD channels through a partnership with Gbox, a venture backed online video platform based in Silicon Valley. The two companies' partnership represents a disruptive model in digital content monetization and distribution. It allows Multicom to market its signature collections of classic films, TV shows, and documentaries directly to consumers via the Internet using the robust functionality of Gbox's self service platform.

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Gbox founder and CEO Dirk Lueth explains "While there are a number of VOD platforms for content owners, we believe that none of the solutions fully meet the needs of today's marketplace. Digital content libraries are locked into closed ecosystems which force content owners to follow strict rules on how they can present their content. At Gbox, we believe in providing complete flexibility when it comes to film promotion which includes supporting the full range of pricing models, including pay-per-view, subscriptions, fundraising, and even micro-transactions."

According to Mr. Lueth, with the Gbox partnership, Multicom is able to try out various strategies to continuously optimize their sales. "This is exactly why we built the Gbox platform: We want to empower content owners to find out how they can serve their audience the best way possible, and make decisions based upon data and results.  Although this partnership with Multicom may be the first of its kind in the broadcast quality film industry, we believe that this is just the beginning, and we are excited about the potential." 

When asked how he sees the current market developments, Multicom President Darrin Holender answered, "My father Irv Holender has seen many transitions in his almost 50 years in the industry, but this one is moving very fast for indies and studios alike." Holender adds: "The bottom line is there are, and will be, people who are willing to pay monthly or on an a la carte basis, whether they're a 'cord cutter' or a 'cord never', and Gbox gives us the ability to be there on all devices worldwide to serve audiences who want video content."

"Multicom has built up a very unique library of broadcast-quality content which serves many different interests, and we have waited patiently for the market to develop a solution which helps companies like ours reach the consumer directly, and, until we found Gbox, were never completely satisfied by what was being offered. In only a few weeks we were able to get our first channel up with Gbox, and it is operable on all internet-connected devices.  We are very excited about this partnership."

A beta version of Multicom's first channel, BabyBoom.tv, launched on January 19th, featuring an eclectic mix of 1940s-1990s entertainment, including classic TV shows, feature films, and documentaries like Peter Gunn, King: A Man of Peace in a Time of War, The Teheran Incident, The Adventures of Robin Hood and The Buccaneers. In the coming weeks, Multicom will launch SolidArtists.tv (Art/Culture/Celebrity), IndieMax.tv (Independent/Foreign/Arthouse) and ThrillGore.tv (Horror/Thriller/Slasher), with six additional channels in development.

For more information:
Gbox - can be found at www.gbox.com.   Gbox is located in Redwood City, California. Contact raj@gbox.com 
Multicom is located at www.multicom.tv and is Beverly Hills, California.  Contact [email protected]

Media contact:
Raj Rao 
Business Development
Email 
408-785-0910

SOURCE Gbox

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