Genesis Gaming and Relax Gaming Announce Strategic Partnership

LONDON, July 15, 2013 /PRNewswire/ --

First Partnership in Industry to Offer Simultaneous Online and Mobile Launch Process

Genesis Gaming Inc, a leading provider of video slot games, and Relax Gaming Ltd are pleased to announce a new partnership to deliver video slot games to online casino operators, a partnership that promises the industry's first development and delivery combination that ensures a simultaneous launch date for both online and mobile channels --- an approach that offers greater marketing and operations efficiency for Casino operators.

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To this partnership, Genesis is bringing its catalog of proven video slot games and its bespoke game design and production process to offer operators unique and innovative slot game content.

Relax provides operators with a casino platform that enables rapid, scalable, multi-channel delivery of casino games.

Together, Genesis and Relax provide rapid and simultaneous channel delivery (Flash/Online and HTML5/Mobile) of premium video slot games for casino operators.

The first game to go online is "East Of The Sun, West Of The Moon", with both Html5 mobile and desktop Flash clients, on Unibet sites this week. East Of The Sun West Of The Moon is a 25-line 5-reel video slot game, with 3 symbols on each reel. The symbols feature characters of a Norwegian folklore, and the landscape is a striking depiction of the frosted forest journey that the peasant's daughter has to travel to find the prince.

"Mobile is a significant revenue opportunity for casino operators", says Steven W. Meistrich, CEO of Genesis Gaming Inc. "And we are pleased to have a strong partner that can enable delivery of multi-channel game titles in the same package and within the same timelines."

"We are very excited to start working with the well renowned Genesis team and feel that we complement each other perfectly. Opening up our platform was a natural development for us and together we can offer ways for operators to diversify in the challenging casino market.", said Patrik Österåker, CEO of Relax Gaming Ltd.

Daniel Eskola, Head of Games at Unibet Ltd comments; "Unibet is very excited to be the first operator to launch high quality Genesis games through the Relax platform. The launch especially strengthens our position as a leader in mobile casino. We are confident that the Genesis games will be well received by our players."

About Genesis Gaming Inc

As a key supplier of slot content to the most prominent manufacturers and operators in the casino gaming industry, Genesis Gaming, Inc. has built its reputation on providing casino gaming content that maximizes revenue for our customers. Genesis has world-class game designers and develops games for all digital platforms whether they are land-based, online or mobile, and for real-money play or social gaming play. More information on Genesis can be found on http://www.gen-game.com

About Relax Gaming Ltd

Relax Gaming Ltd is an Alderney licensed software provider active in the online gaming sector. Read more on the company web site on URL http://www.relax-gaming.com.

About Unibet      

Unibet was founded in 1997 and is an online gambling company listed on NASDAQ OMX Nordic Exchange in Stockholm. Unibet is one of the largest listed gambling operators in the European market and provides services in 27 languages through http://www.unibet.com, http://www.unibet.dk, http://www.unibet.fr, http://www.unibet.it, http://www.unibet.be, http://www.unibet.com.au , http://www.maria.com and http://www.mariacasino.dk.Unibet also offers Sportsbook B2B services through Kambi Sports Solutions, http://www.kambi.com.

Today, Unibet has 7.3 million customers in over 100 countries. Unibet is a member of the EGBA, European Gaming and Betting Association, ESSA, the European Sports Security Association and is audited and certified by eCOGRA in relation to responsible and fair gaming.

More information about Unibet Group plc can be found on http://www.unibetgroupplc.com

Contact person: Steven W. Meistrich, CEO
Company name: Genesis Gaming Inc
Telephone number: +1-702-270-0072

Email: [email protected]
Website: http://gen-game.com/

Contact person: Patrik Österåker, CEO
Company name: Relax Gaming Ltd
Telephone number: +372-5611-1391
Email: [email protected]
Website: http://www.relax-gaming.com

SOURCE Genesis Gaming Inc, Relax Gaming Ltd and Unibet