Genesis Today Announces Appointment of Experienced Consumer Brand Executive William Meissner as CEO
AUSTIN, Texas, July 7, 2015 /PRNewswire/ -- Genesis Today, Inc. ("Genesis Today" or the "Company"), a leading provider of nutritional supplements, foods and beverages based on natural superfoods, today announced that William Meissner has joined the company as CEO. Mr. Meissner has a highly successful track record growing established and emerging brands, including SoBe, NOS Energy, FUZE, Talking Rain Beverages, Jones Soda and Tazza Pronto.
William Meissner: A Proven Consumer Brand Executive
Bill brings more than 20 years of executive management and leadership experience to Genesis Today. Bill joins from Tazza Pronto, a privately held coffee and hot beverage manufacturer, where he was President and CEO. Previously, he served as President and CEO of Jones Soda, a publicly traded premium soft drink company; President of Talking Rain Beverage, a privately held sparkling beverage company; and Chief Marketing Officer of FUZE Beverage, a leading new age beverage company acquired by Coca Cola. Bill also has experience with Coca-Cola, PepsiCo, and Tetra Pak. Mr. Meissner received an MBA from the University Of Pittsburgh Katz Graduate School Of Business and a BA from Michigan State University.
"We are excited to have Bill join Genesis Today as we look to build the product portfolio and reach customers through more diverse channels," said David Collier, a member of the Genesis board of directors. "His vision and experience fit perfectly with the Company's growth strategy and the heightened interest of consumers in natural and healthy foods, beverages and supplements."
"The Genesis Today product line is among the very best in the natural channel, and is ready for a large and sustained multi-channel expansion," said Mr. Meissner. "This is a fantastic opportunity for me and for the Genesis Today customer."
About Genesis Today
Genesis Today began in 2001 with the belief that food is the best way to support good health and the desire to discover the planet's wealth of superfoods and share them with everyone. Genesis Today branded products, including Organic Super-Fruit Juices, vegetable-based protein and green powders, and all-natural supplements can be found in retailers across North America, including natural products retailers, health oriented grocers such as Whole Foods and Sprouts, and grocery chains with health oriented sections such as Meijer, King Super, Fred Meyer, and Wal-Mart. For more information about Genesis Today, visit www.genesistoday.com.
SOURCE Genesis Today, Inc.
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