Shoppers add their own photographs and text online before ordering, but Gorder's use of realistic families in her samples is intended to give them ideas on the types of photos that make a card more "soulful." Far from the traditional family portrait, her suggestions encourage people to share a glimpse of their true selves through the photos they choose. "Children running, messy toes, lots of giggling--this is the good stuff of life," says Pear Tree's general manager, Stephanie Bottner. "Why show anything different in your Christmas card?"
After designing her own Christmas cards, next on Genevieve Gorder's holiday to-do list is prepping for HGTV's annual White House Christmas special, which gives us all a glimpse into her decorating secrets. When asked what her #1 decorating tip is, she reveals, "Ribbons and craft wire are everything." She suggests using things around the house for gift wrapping. "Craft paper, paper bags, twine and cooking string. Add a piece of nature as a topper--tree clippings, holly, etc." Lastly, for a professional touch, "Crease every edge of the gift between your thumb and forefinger."
About Pear Tree
Pear Tree, an award-winning online stationery boutique, offers unique announcements, holiday cards, and featured photo products for every occasion. Customers look to Pear Tree for its exceptional matte finish, recycled cardstock and innovative designs, cuts, folds, and features. Pear Tree's "happiness guarantee" says they mean business with their award-winning customer service team. For more information, visit www.PearTree.com.
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SOURCE Pear Tree