GeoBlue® Announces New President and CEO

Global Search Leads to the Selection of Guillaume Deybach

Feb 11, 2016, 09:15 ET from GeoBlue

RADNOR, Pa., Feb. 11, 2016 /PRNewswire/ -- GeoBlue today announced the appointment of Guillaume Deybach as President and CEO for parent company Highway to Health, Inc (HTH). This concludes the global search conducted over a period of several months for an exceptional candidate able to effectively blend industry expertise with strategic vision.

Deybach joins HTH from the role of Group Executive Vice President - Travel Business Line of the Europ Assistance Group, a subsidiary of Generali Group. His 20 years there allowed him to acquire expertise and prove his abilities through a variety of senior leadership roles, including President & CEO for Europ Assistance North America. With success in integral areas including strategy, product development, marketing, operational management and international business development, and time spent living and working in Paris, Munich, San Diego and Washington, Deybach brings a wealth of experience to the role.

Deybach holds a Business Organization Degree from Heriot-Watt University in Scotland and a Major in International Business Management from ESSCA Business School in France.

"We are very excited about this new chapter in the evolution and growth of Highway to Health. Guillaume's strong industry experience, leadership skills and strategic thinking made him the clear choice to become HTH's next CEO," said Alan Krigstein, Chairman, Board of Directors for Highway to Health, Inc.

About GeoBlue

GeoBlue is the trade name for the international health insurance programs of Worldwide Insurance Services, an independent licensee of the Blue Cross and Blue Shield Association. Setting the industry standard, GeoBlue's mission is to provide peace of mind to long- and short-term global travelers by offering competitive insurance protection and technology-powered assistance, including an elite community of thousands of carefully selected, contracted doctors and hospitals in almost every country in the world as well as its signature destination databases, mobile tools and concierge-level services. The scope of GeoBlue's services and technology creates a complete, reliable, convenient way to keep international travelers and expats healthy and productive.

GeoBlue provides individual and group health insurance plans. For more information on individual plans, visit, for information on group plans visit

Contact: Moira Bishop
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