ATLANTA, March 7, 2013 /PRNewswire/ -- The March events of Georgia Chapter of the Public Relations Society of America (www.prsageorgia.org) include the Chapter's monthly luncheon with a panel discussion of branding and a pre-luncheon seminar on messaging.
The monthly luncheon, "Perspectives from the C-Suite: Re-Brand and the Power of PR" will be a fireside chat with executives of three prominent brands that are currently overseeing or have recently completed rebranding efforts: Betsy Lenahan, CMO of YMCA of Metro Atlanta; Matt Gove, CMO and senior vice president of external affairs of Piedmont Healthcare, and Paul Carmody, CMO and senior vice president of Cbeyond.
Starting from very different situations – and in diverse corporate cultures – these CMOs have developed internal and external messages that drive the visual articulation for their brands. They will speak candidly about the decisions to re-brand their organizations, the challenges and rewards, and the role public relations plays in the planning, execution and success of these projects.
The speakers will touch on:
- Allocating the communications mix
- The most expensive part of the re-branding process (hint: it's not the design)
- How internal communication contributes to success
- How social media can help ... or hinder
- And what they are measuring today to justify the effort
Registration begins at 11:30 a.m. and the luncheon will be from noon to 1 p.m. Details and registration: http://bit.ly/13BKCxv .
The pre-luncheon seminar, "Ineffective Messaging Leaving You Out in the Cold? Build Audience Awareness that Sizzles," will be led by Sami Jajeh, principal of the Arketi Group, and Kirk Englehardt, director of research communications at Georgia Institute of Technology.
A clear, concise, compelling message is critical for every organization since it drives brand awareness, lead generation and plain old-fashioned sales.
Yet communications professionals often struggle with developing messaging that is correctly mapped to their target audiences. Messages are often too broad, diminishing their effectiveness, or too numerous, muddling an organization's image and value proposition.
This interactive seminar will help you create united messaging for your company or your client, and ensure that it's built with each target audience in mind. Attendees will work through development of an overarching message that's grounded in a common concept, yet still flexible enough to be tailored to resonate with individual segments.
Attend this workshop if you want to:
- Unite your overarching messaging and segmentation
- Develop messaging that works at multiple levels, for multiple target audiences
- Develop messaging that can be communicated by every employee, at every level
- Revitalize your understanding of successful positioning
- See a case study of how one company attained messaging nirvana
Registration for the seminar begins at 9:15 a.m. and the seminar will be from 9:30 to 11 a.m. Details and registration: http://bit.ly/YTIZ6V .
PRSA|GA (www.prsageorgia.org), the second-largest local chapter in the national society, consists of some 850 professionals throughout Georgia. Its mission is to enhance the profession, provide continuing education and offer networking opportunities for its members.
The Chapter has regular monthly meetings and seminars, an Annual Conference for professionals and an annual Real World PR Collegiate Conference. Nine Special Interest Groups meet at various times and the Chapter supports nine PRSSA (student society) chapters.
SOURCE Georgia Chapter, Public Relations Society of America