Georgia-Pacific Receives Marketing Innovation of the Decade Award for enMotion(R) Dispensers
ATLANTA, March 1 /PRNewswire/ -- Georgia-Pacific Professional group's enMotion® brand of touchless dispensers has received the Best Marketing Innovation of the Decade Award, presented by Georgia State University's Robinson College of Business and the Atlanta Business Chronicle.
The Robinson College of Business Department of Marketing and the Atlanta-based business publication annually recognize Georgia companies for marketing innovations by presenting the Marketing Award for Excellence – the MAX Awards. The enMotion dispenser first received a MAX Award in 2004, with special recognition of the positive effect that the dispenser had in improving public health and hygiene. In 2005, Georgia-Pacific's consumer products business also received a MAX Award for the launch of its redesigned Brawny® brand of paper towels.
"We are honored to receive this award because it recognizes the fact that we have a great product brand in enMotion that has truly made an impact in the marketplace," said Bill Sleeper, president – Georgia-Pacific Professional. "Through the growth we've experienced, we know that our customers and consumers recognize the benefits of our enMotion touchless dispensers – better public health and wellness, reduced waste, and enhanced image."
The enMotion towel dispenser is also a part of Georgia-Pacific Professional's Green by Design™ program – a designation that highlights products that contribute to source reduction and help customers attain LEED certification. The dispenser helps facilities promote sustainable business practices that lead to cost-savings by reducing waste accumulation by up to 30 percent.
The MAX Award winners were selected by the Georgia State University Marketing RoundTable, which is comprised of senior marketing executives from top Atlanta companies. This is the first time the group has awarded a Best Marketing Innovation of the Decade Award. In addition to Georgia-Pacific Professional's enMotion touchless dispenser, The Coca-Cola Company was recognized for its Fridge Pack packaging innovation. All former MAX Award winners were nominated, including a number of high-profile companies with Georgia operations, such as UPS, AirTran Airways, the Atlanta Falcons, American Honda Motor Co., and InterfaceFLOR Carpets. Winners were selected on the product's degree of innovation, long-term success and impact within their industry. For more information on the MAX Awards, go to www.maxawards.com.
Headquartered at Atlanta, Georgia-Pacific is one of the world's leading manufacturers and marketers of building products, tissue, packaging, paper, cellulose and related chemicals. The company employs more than 40,000 people at approximately 300 locations in North America, South America and Europe. Georgia-Pacific creates long-term value by using resources efficiently to provide innovative products and solutions that meet the needs of customers and society, while operating in a manner that is environmentally and socially responsible and economically sound. The familiar consumer tissue brands of Georgia-Pacific Consumer Products LP include Quilted Northern®, Angel Soft®, Brawny®, Sparkle®, Soft 'n Gentle®, Mardi Gras® and Vanity Fair®. Dixie Consumer Products LLC, a Georgia-Pacific company, manufactures the Dixie® brand of tabletop products. Georgia-Pacific has long been among the nation's leading manufacturers and suppliers of building products to lumber and building materials dealers and large do-it-yourself warehouse retailers, with brands such as Plytanium® plywood, DryPly® water repellent plywood, Ply-Bead® panels and Wood I Beam™ joists offered by Georgia-Pacific Wood Products LLC and DensArmor Plus® interior panels, DensGlass® Sheathing and ToughRock® drywall offered by Georgia-Pacific Gypsum LLC. For more information, visit www.gp.com.
ABOUT GEORGIA-PACIFIC PROFESSIONAL
Georgia-Pacific Professional is a provider of hygienic dispensing systems, towels, tissues, soaps, air fresheners, wipers, cups, cutlery and napkins. Two business groups operate under the Georgia-Pacific Professional business. The Washroom and Wiper Solutions group provides the full range of products to market segments including office buildings, healthcare, manufacturing, and lodging facilities. The Food Services Solutions group focuses on such segments as restaurants, coffee shops, and convenience stores. The Georgia-Pacific Professional business features such well-known product brands as enMotion®, Compact®, Dixie®, EasyNap®, SmartStock® and Brawny Industrial™. For more information on Georgia-Pacific Professional, please call 1-866-HELLO GP (435-5647) or visit us at www.gppro.com.
SOURCE Georgia-Pacific LLC
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