Gerber® Announces the "Cereal 1-2-3" Sweepstakes Sweepstakes Educates Moms on the Nutritional Benefits of Gerber® Cereals


FLORHAM PARK, N.J., March 17, 2014 /PRNewswire/ -- In celebration of the important role Gerber® cereals play in ensuring children get the iron they need, Gerber announced today the launch of the "Cereal 1-2-3" sweepstakes. The sweepstakes highlights Gerber's iron-rich infant cereals.

"Iron is critical for babies' brain development and growth. Around the middle of the first year, babies' natural iron stores begin to diminish and need to be replenished," said Bernadette Tortorella, Integrated Marketing Manager, Gerber. "It's important that moms understand the importance of feeding iron-rich foods to their baby."

The "Cereal 1-2-3" sweepstakes lets moms know that providing your baby the iron they need is as simple as 1-2-3:

  • Gerber® cereals are baby's #1 food source for iron.[1]
  • 2 servings provide 90 percent of baby's daily iron needs.
  • Gerber also offers varieties that are developmentally appropriate across 3 Milestones.

How to Enter the Sweepstakes

To enter, visit and "Like" the Gerber Facebook page now through May 25, 2014. Then, click the sweepstakes tab and follow the directions to submit a cereal number UPC code from your Gerber® cereal package and complete the online registration form to receive one entry. If you have not purchased a Gerber® cereal package, you may use the following cereal number UPC code to enter: 15000 07000. You can enter once per day for the duration of the sweepstakes period.

NO PURCHASE NECESSARY TO ENTER OR WIN. If you don't have a participating Gerber® Cereal Package, use the following UPC code to enter: 15000 07000. Starts 3/17/14 at 12:00 AM ET, ends 5/25/14 at 11:59 PM ET. Open to legal residents of the 50 U.S. & D.C., 18+. PRIZES: 1 Grand Prize: $10,000 awarded as a check and an additional $3,000 that can be used toward the payment of taxes. 2 1st Prizes: $5,000 awarded as a check and an additional $1,500 that can be used toward the payment of taxes. 3 2nd Prizes: $1,000 awarded as a check and an additional $300 that can be used toward payment of taxes. Odds of winning a prize depend on the number of entries received. Void where prohibited. For complete prize details, see Official Rules at Sponsored by Gerber Products Company, 12 Vreeland Road, Florham Park, NJ 07932. This Sweepstakes is in no way sponsored, endorsed or administered by, or associated with, Facebook. Unless otherwise noted, all trademarks are owned by Societe des Produits Nestle S.A., Vevey, Switzerland or used with permission. © 2014 Nestle

For more entry information and the official rules, visit the Gerber Facebook page.


The winners will be selected on or around May 26, 2014. One Grand Prize winner will receive $10,000, two First Prize winners will receive $5,000 and three Second Prize winners will receive $1,000. Once announced, visit for the full list of winners.

Introducing the Easy-to-Use, No Mess Package

Gerber® cereal has also undergone a packaging makeover that may help simplify mom's life. The plastic package is easy to open and close, pour or scoop and less mess. The packaging is made without BPA and features the NutriLock® Quality and Freshness Guarantee.

Gerber® Lil' Bits® for Older Babies

Gerber® also introduced Gerber® Lil' Bits® Cereals, a line of cereal that is developmentally and nutritionally appropriate for older babies and toddlers. Gerber® Lil' Bits® Cereals has more flavor, is preferred by older babies[2] and is designed to have a spoon-hugging texture. They also offer 50 percent more iron per serving (15g) than the leading toasted oat cereal, so parents can be sure what they're serving their children supports healthy growth and development. Gerber® Lil' Bits® Cereal provides 45 percent DV iron for infants less than 12 months compared to 30 percent DV iron in 15g of the leading toasted oat cereal.

Gerber® Cereal Varieties

Gerber® cereal is available nationwide in the following varieties:

  • Gerber® Cereal
    • Rice Cereal
    • Oatmeal Cereal
    • Multigrain Cereal
    • Whole Wheat Cereal
  • Gerber® DHA & Probiotic Rice Cereal
  • Gerber® Organic Cereal
    • Organic Brown Rice Cereal
    • Organic Oatmeal Cereal
  • Gerber® Fruit Cereal
    • Multigrain Sweet Potato & Apple Cereal
    • Oatmeal & Peach Apple Cereal
    • Oatmeal & Banana Cereal
    • Rice & Banana Apple
  • Gerber® Lil' Bits® Cereal
    • Oatmeal Banana Strawberry Cereal
    • Oatmeal Apple Cinnamon Cereal

For more information on these and other Gerber® products, as well as nutrition advice, please visit or


Gerber was founded in 1928 in Fremont, Michigan. Gerber Products Company joined the Nestle family on September 1, 2007. Gerber Products Company is a leader in early childhood nutrition.

All trademarks are owned by Societe des Produits Nestle S.A., Vevey, Switzerland. ©2014

[1] Nestle 2008 Feeding Infants and Toddlers Study (FITS)
[2] Compared to Gerber® Oatmeal Banana Cereal

Photo -
Photo -
Photo -
Photo -
Photo -
Photo -


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.


PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.