Germany Cider Market Insights Report 2015

04 Nov, 2015, 13:17 ET from ReportBuyer

LONDON, Nov. 4, 2015 /PRNewswire/ -- Summary
As there was limited cider consumption outside of the traditional cider regions of south/south west Germany cider consumption shrank. There was not as much profit from the FIFA World Cup as was expected due to late kick-offs making public screenings rare. Premium and superpremium beers are on the rise and are consumed in a similar way to white wine.

Key Findings
- Alcohol-free and flavoured cider have gained ground as they offer something new

- There is a general trend towards less alcohol consumption

- New single variant ciders are popular as they taste finer rather than the tart and sour traditional variants

- Big producers in the Rhine-main region and Frankfurt dominate the market

Synopsis
Canadean's Germany Cider Market Insights 2015 Report provides a complete overview of the Germany cider industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

- 2010-2014 actual detailed cider consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts

- Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015

- Value by distribution channel 2010-2014, with 2015 forecasts

- 2013-2015 selected on- / off-premise retail prices

- Details of key cider new product launches in 2014 by company

- Overview of the competitive landscape in the cider market, with analysis of key company performance

- Insightful and valuable analysis of the drivers behind both current and emerging trends in the cider market

- Data is also available in excel format

Reasons To Buy
- Gain in-depth understanding of the dynamics and structure of the Germany cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

- Evaluate the current emerging trends and future growth opportunities in the Germany cider market to support your brand development and marketing initiatives

- Compare and track the performance of brands and brewers to develop a competitive advantage

- Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

- Identify how brewers can capitalise on current consumer trends and increase brand volume and profit by expanding operations into new areas such as cider

- Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

- Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Germany cider market

- View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects


Download the full report: https://www.reportbuyer.com/product/3308698/

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