Get a Grip: Hankook Tire Reports on What's Driving Tire Purchasing Habits

The latest Hankook Tire Gauge Index identifies what influences drivers when it comes to buying tires

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Mar 23, 2017, 09:00 ET

NASHVILLE, Tenn., March 23, 2017 /PRNewswire/ -- As National Car Care month approaches, April is a popular time for Americans to focus on vehicle maintenance and replace worn out tires. Choosing the right tires for your vehicle can be strenuous and difficult, but making an informed decision promotes safety, performance and fuel economy.

Choosing the right tires for your vehicle can be difficult, but making an informed decision promotes safety, performance and fuel economy. According to the Hankook Tire Gauge Index, there are several factors that influence a driver's choice of tires.

According to the Hankook Tire Gauge Index, there are several factors that influence a driver's choice of tires as 38% of Americans purchase the same tires that were already on the vehicle, while the remaining 62% of Americans are evenly split on choosing the best price (31%) and the dealer recommended product (31%).

The importance of tire price is further reflected by participation in discount programs as half (55%) of drivers have taken advantage of a rebate when buying new tires. Further, one-in-10 Americans have purchased tires through a rebate only to store them for future use. For those who love a good deal, the Hankook Tire Great Catch Rebate program rewards drivers with up to $100 back on the purchase of select tire models through May 31.

Measuring Your Miles
Opinions are varied as to when to replace tires. Fifty-nine percent of Americans believe new tires should last over 25,000 miles, while 41% believe new tires last less than that, according to the Gauge. This contrast might arise from how drivers determine they need new tires, as 65% of drivers only purchase new tires when the tread looks worn. While the eye test can help indicate if you do need to replace your tires, utilizing the Tread Wear Indicator on the bottom of the grooves can more accurately measure the tread depth and determine if you actually need new tires.

Reviewing The Rubber
When shopping for a new car, tires have an impact on vehicle purchase decisions. The Hankook Gauge Index found that for over one-third (36%) of Americans, the brand of tires on a vehicle influences their overall purchasing decision, indicating the importance of original equipment partnerships and fitments.

The Hankook Tire Gauge Index is a quarterly survey of Americans that uncovers their attitudes and opinions about all things related to driving. The latest installment of the survey, conducted from February 17^th to February 19^th, polled 953 randomly selected American drivers.

About Hankook Tire America Corp.
Hankook Tire America Corp. is a growing leader in the U.S. tire market, leveraging investments in technology, manufacturing and marketing to deliver high quality, reliable products that are safer for consumers and the environment. Headquartered in Nashville, Tenn., Hankook Tire markets and distributes a complete line of high performance and ultra-high performance passenger tires, light truck, SUV tires, as well as truck and bus tires in the United States.

SOURCE Hankook Tire America Corp.