IRVINE, Calif., June 27, 2013 /PRNewswire/ -- Alteryx, Inc., the leading provider of Strategic Analytics software, released an Infographic, Predicting Customer Behavior with Analytics, which focuses on the benefits of customer analytics. It identifies the top three challenges companies must overcome to effectively leverage analytics as a tool for more meaningful customer decisions around activities like customer profitability, churn, segmentation, upsell and loyalty.
In researching this topic, Alteryx discovered the following three takeaways:
- Customer insights come from many data sources.
Traditional sources of customer data still dominate, however companies are increasing their use of new data sources including customer demographics, research data and POS/transaction data.
- Companies realize several types of actionable benefits.
63% of respondents use customer analytics to enhance customer satisfaction, indicating that customer analytics is more than hindsight snapshots of the past, but actually allows companies to anticipate buyer behavior across all stages of the customer lifecycle.
- Challenges prevent optimal use of customer analytics.
88% of respondents report limited access to specialists with industry-leading skills. These organizations note that they're experiencing an increased demand across all departments for access to customer data and analytics tools to make quick, effective customer decisions, without being a highly-trained data scientist.
This research was done in partnership with AbsolutData, a global analytics and research firm that helps companies drive sales and increase profits for its customers. To learn more about this research, please download the Infographic and sign up for the upcoming webinar, The Analytics Highway to Customer Loyalty, which will address additional survey insights and why it is important for companies to predict customer behavior using analytics for strategic, targeting marketing and engagement.
- Sign up for the webinar: The Analytics Highway to Customer Loyalty
- Read our customer testimonials at www.alteryx.com/testimonials
- View more Customer Analytics resources here: http://www.alteryx.com/customeranalytics
- Download a Big Data Infographic: http://www.alteryx.com/infographics/humanizing-big-data-infographic
About Alteryx, Inc.
Alteryx provides an indispensable and easy-to-use analytics platform for enterprise companies making critical decisions that drive their business strategy and growth. Alteryx Strategic Analytics runs analytic applications that empower executives to identify and seize market opportunities, outsmart their competitors, increase customer loyalty and drive more revenue. It Humanizes Big Data by enabling business analysts and Data Artisans to combine Big Data with market knowledge, location insight, and business intelligence; easily perform predictive and spatial analytics; and produce analytic apps that can be shared via the private cloud or the Alteryx Analytics Gallery public cloud. Customers like Experian Marketing Services and McDonald's rely on Alteryx daily. Headquartered in Irvine, California, and with offices in Boulder and Silicon Valley, Alteryx empowers 250+ customers and 200,000+ users worldwide. Visit Alteryx, the leader in Strategic Analytics, today at www.alteryx.com or call 1-888-836-4274.
Alteryx is a registered trademark of Alteryx, Inc.
AbsolutData is a global leader in applying analytics to drive sales and increase profits for its customers. AbsolutData has built strong expertise and traction with Fortune 1000 companies across 40 countries. The company specializes in big data, high end business analytics, predictive modeling, reporting and data management services. These services provide significant value to clients by helping them optimize marketing spends, undertake targeted marketing, and using customer relationship analytics to achieve superior retention and cross sell. The company is investing in emerging areas such as big data, web and social media analytics. Founded by Dr. Anil Kaul, Sudeshna Datta and Suhale Kapoor who come with experience at McKinsey, Mitsubishi, Kraft and Pfizer, it currently employs over 300 professionals across offices in San Francisco, Los Angeles, New York, Chicago, London and Gurgaon. http://www.absolutdata.com/
SOURCE Alteryx, Inc.