"Get Me to the GRAMMY®s" Social Media Game Launches Dec. 17
Music Fans Have a Chance to Earn Prizes for Online Participation, and the Ultimate Prize of Two Tickets to the 55th Annual GRAMMY Awards® on Feb. 10, 2013
SANTA MONICA, Calif., Dec. 17, 2012 /PRNewswire/ -- "Get Me to the GRAMMY®s," — a unique social media game for music fans nationwide — will launch Dec. 17 and run through Jan. 29, 2013. Fans of the GRAMMY's on Facebook will have the chance to win seven weekly prizes from each of the GRAMMYs' six participating partners — Delta Air Lines, Harman, Hilton Hotels & Resorts, Hitlab, MasterCard, and Proctor & Gamble. Prizes range from music gift cards to the Ultimate GRAMMYs Superfan prize featuring two tickets to the 55th Annual GRAMMY Awards®. The 55th Annual GRAMMY Awards will be held on Sunday, Feb. 10, 2013, at STAPLES Center in Los Angeles and will be broadcast in HDTV and 5.1 Surround Sound on the CBS Television Network from 8 – 11:30 p.m. (ET/PT). For updates and breaking news, please visit www.grammy.com, and The Recording Academy®'s social networks on Twitter and Facebook: www.twitter.com/thegrammys, www.facebook.com/thegrammys.
"We're proud that last year's GRAMMY telecast was the biggest social event in the history of television to date, drawing 13 million social media comments," said Evan Greene, Chief Marketing Officer of The Recording Academy®. "There's no denying the power of music fans and their passion to engage others about their favorite artists and their love of music."
The "Get Me to the GRAMMYs" games, including GRAMMY trivia and completing song lyrics, were designed to engage fan dialogue. Participants earn points based on their interaction with each of the partners' Facebook pages and can follow their progress on the leaderboard viewed on the GRAMMY Facebook page, on which complete rules and instructions can be found.
About The Recording Academy
Established in 1957, The Recording Academy is an organization of musicians, songwriters, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards — the preeminent peer-recognized award for musical excellence and the most credible brand in music — The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Academy, please visit www.grammy.com. For breaking news and exclusive content, follow @TheGRAMMYs on Twitter, like "The GRAMMYs" on Facebook, and join The GRAMMYs' social communities on Foursquare, GetGlue, Instagram, Pinterest, Tumblr, and YouTube.
SOURCE The Recording Academy
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