PARSIPPANY, N.J., April 19, 2016 /PRNewswire/ -- Spring has finally sprung and today Amopé (www.amope.com), a leading foot and nail care brand in the USA, announced the launch of its pop-up Beauty Boutique tour. The Amopé Beauty Boutique will travel to retail locations in the following 11 cities starting this April: Atlanta, New Orleans, Houston, Dallas, Memphis, St. Louis, Chicago, Richmond, Washington (DC), Philadelphia and New York. The boutique will offer consumers complimentary five-minute partial manicures and pedicures with the Amopé range of foot and nail care products and the chance to experience the brand's newest innovation, the Amopé Pedi Perfect Wet & Dry™ Rechargeable Foot File, the first Amopé product to work on both wet & dry skin.
After their mani-pedi consumers will have the opportunity to participate in a professional photo shoot to show off their beautiful results. They'll be able to share these photos on social channels and track the conversation using #doyouamope. They might even be featured in the boutique's pop-up photo gallery!
The boutique will also make stops at five malls where consumers will have the opportunity to interact with beauty experts. Amopé is partnering with a team of top beauty experts, local to each market, who will be on-site to provide top beauty tips for spring, as they share how women can achieve their best at-home mani-pedi.
"All women deserve to feel pampered, so we're launching the Amopé Beauty Boutique to give them soft, beautiful feet that they'll want to show off," said Karen Chisholm, Marketing Director at RB. "At the Beauty Boutique, women can experience the latest innovations from Amopé and see why it's the beauty essential for the perfect pedi all year round, especially summer!"
The full Beauty Boutique tour schedule will include visits to local retailers across the country and the following five malls:
- Atlanta, GA
Friday, April 15 - Sunday, April 17
Lenox Square Mall
3393 Peachtree Rd, Atlanta, GA 30326
Hours: 1 – 7 pm (Friday), 11 am – 7 pm (Saturday and Sunday)
- Dallas, TX
Friday, April 29 - Sunday, May 1
The Shops at Willow Bend
6121 W Park Blvd, Plano, TX 75093
Hours: 1 – 7 pm (Friday), 11 am – 7 pm (Saturday), 12 – 6 pm (Sunday)
- Chicago, IL
Friday, May 13 - Sunday, May 15
Woodfield Mall
5 Woodfield Mall, Schaumburg, IL 60173
Hours: 1 – 7 pm (Friday), 11 am – 7 pm (Saturday); 11 am – 6 pm (Sunday)
- Philadelphia, PA
Friday, May 27 - Sunday, May 29
King of Prussia Mall
160 N Gulph Rd, King of Prussia, PA 19406
Hours: 1 – 7 pm (Friday), 11 am – 7 pm (Saturday), 11 am – 6 pm (Sunday)
- Long Island, NY
Friday, June 3 - Sunday, June 5
Roosevelt Field
630 Old Country Rd, Garden City, NY 11530
Hours: 1 – 7 pm (Friday), 11 am – 7 pm (Saturday and Sunday)
For more information, visit beautyboutique.amope.com, find Amopé on Facebook or YouTube and track the conversation using #doyouamope.
CONTACT:
Alexandria Denti
Golin for Amopé
[email protected]
212.373.6022
About RB
RB*, producer of Amopé products, is the world's leading consumer health and hygiene company. The company has operations in over 60 countries, with headquarters in London, Dubai and Amsterdam, and sales in most countries across the globe. Inspired by a purpose to deliver innovative solutions for healthier lives and happier homes, RB is in the top 20 of companies listed on the London Stock Exchange. We are the global No. 1 or No. 2 in the majority of our fast-growing categories, driven by an exceptional rate of innovation. Our health, hygiene and home portfolio is led by our global Powerbrands including: Nurofen, Strepsils, Gaviscon, Mucinex, Durex, Scholl, Clearasil, Lysol, Dettol, Veet, Harpic, Cillit Bang, Mortein, Finish, Vanish, Calgon, Air Wick, Woolite and French's. Our Powerbrands represent 80% of our net revenue.
For more information visit www.rb.com.
*RB is the trading name of Reckitt Benckiser group of companies.
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SOURCE Amope
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