Get the Hottest New Smartphones at 50 Percent Off With Trade-In of Current Smartphone AT&T Launches $100 Minimum Smartphone Trade-In Offer to Customers with a Two-year wireless agreement

DALLAS, Nov. 13, 2013 /PRNewswire/ -- Beginning Nov. 13, consumers who trade in their current, qualified smartphone to AT&T* in store will be eligible to receive at least $100 off the purchase of some of the season's hottest smartphones like the HTC One® 32-G Band and the Samsung Galaxy S® 4 16-GB.  These devices are normally $199.99 with a qualifying two-year wireless agreement but, with this limited time promotion, consumers can get them for $99.99**.

This promotion applies to select AT&T smartphones, and gives customers access to the latest devices at a fraction of the cost or, in the case of smartphones priced under $99.99**, for free. Some trade-in smartphones may have a trade-in value higher than $100.  In this case, customers will receive the higher value. 

To take advantage of this offer, customers are encouraged to visit any AT&T company-owned retail store or participating authorized dealer with their previous smartphone that is no more than three years old and in good, working condition.  In AT&T company-owned stores, upon trading in their qualified smartphone, customers will receive a minimum $100 AT&T Promotion Card on-the-spot when they make an eligible smartphone purchase.***

The promotion card can be used immediately towards the purchase of a new smartphone, a connected tablet, new accessories or a wireless service bill. Offer is for a limited time only, ending Dec. 7, 2013. Promotion can change at any time.

"We're thrilled to bring back this popular trade-in offer and help AT&T customers to get their hands on the latest smartphones at a great price," said Eric Goldfeld, AVP – Marketing Management, AT&T.  "With the holidays right around the corner, this is a great time to get gift shopping done early, treat yourself with a new smartphone or apply the credit to your account – your choice."

In AT&T company-owned retail stores, AT&T's standard Trade-In Program also lets customers turn in old wireless devices and receive an AT&T Promotion Card reflective of the device's trade-in value and condition. Customers can use the card to offset the cost of some of the latest wireless devices or the purchase of other AT&T products and services.**** All devices, including tablets data cards and feature phones – regardless of manufacturer or date purchased – will be considered for trade-in.

AT&T offers a great line-up of the latest smartphones that run on the AT&T 4G LTE network, the nation's fastest and most reliable network, which currently covers more than 250 million people – with plans to cover nearly 270 million people by the end of 2013.***** Meanwhile, AT&T was named America's fastest 4G LTE network, in PC Magazine's 2013 Fastest Mobile Networks study of 30 markets – and also swept the top rankings in all six U.S. regions from coast to coast: Northeast, Southeast, North-Central, South-Central, Northwest and Southwest.******

Helpful Tools Make it Even Easier to Switch Smartphones

  • Switching to a new smartphone has never been easier with AT&T Mobile Transfer, an app that syncs contacts, photos and videos from your old phone to your new phone. Just visit www.att.com/mobiletransfer to make sure both phones are compatible, download the app and follow the instructions to transfer.
  • Likewise, setting up your new smartphone is a snap with AT&T Ready2Go, a free service that helps you to easily set up and personalize your device in minutes from the comfort of your personal computer. With Ready2Go, it's easy to set up your email accounts, import your contacts, connect to your social networks and more.*******

For more information on the AT&T Trade-In Program, visit http://att.com/tradeinprogram.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
**Requires new 2-yr agreement with qual. plans w/ voice and data. Early termination, activation and other fees and restrictions apply. 
***Trade-in credit will be issued instantly via AT&T Promotion Card in AT&T company-owned retail stores.  Participating authorized dealers will provide instant in-store credit or their own promotion card.  Credit from authorized dealers may be applied to the purchase of AT&T devices and accessories, but may not be applied to charges for AT&T services.  
****Speed claim based on national carriers' average 4G LTE download speeds. Reliability claim based on data transfer completion rates on nationwide 4G LTE networks.  4G LTE not available everywhere.  LTE is a trademark of ETSI.*****.
******PC Magazine, June 17, 2013; http://www.pcmag.com/article2/0,2817,2420333,00.asp.
*******Data rates may apply.

About AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nation's fastest and most reliable 4G LTE network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV service with the AT&T U-verse® brand. The company's suite of IP-based business communications services is one of the most advanced in the world.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/aboutus or follow our news on Twitter at @ATT, on Facebook at http://www.facebook.com/att and YouTube at http://www.youtube.com/att.

© 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

SOURCE AT&T Inc.



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