NEW YORK, Jan. 26, 2017 /PRNewswire/ -- Getty Images, a world leader in visual communications and Refinery29, the leading digital media company for a millennial-minded audience, today announced an expansion of their exclusive content partnership with the launch of The No Apologies Collection. Expanding on The 67% Collection, the new library of images creates an opportunity for the media industry to evolve the conversation and action around accurately representing women's bodies, diversity, and the experiences that women face in their everyday lives.
"Getty Images has always understood the power of imagery to incite change, and we are passionate about elevating the ways in which women are portrayed by the media," said Pam Grossman, Director of Visual Trends at Getty Images. "While social conversations have become more inclusive in recent years regarding who is seen, traditional media has been slower to change. We're excited to expand our partnership with Refinery29, and create a collection together that enables the millennial female experience to be more accurately and unapologetically represented in the editorial space."
"Millennial and Gen Z women are the most diverse in U.S. history and they're looking for authentic images that reflect their personal experience; something that Refinery29 has long been committed to. Through collaborating with Getty Images, we aim to shift our societal beauty standards with inclusive and unfiltered visual images that provide the tools for others in the industry to more realistically portray women's experiences, and create an opportunity for them to better connect with these important generations," stated Piera Gelardi, co-founder and executive creative director of Refinery29.
Available for editorial use, the images in The No Apologies Collection are diverse, unapologetic in their authentic depictions, and take ownership over the female narrative. The partnership will roll out four themes over the year, covering a wide-range of topics such as unique beauty, inclusive fashion, sex and intimacy, and women's health, aiming to visualize a broad spectrum of the female experience. The first theme focuses on Expressive Beauty, seeking to provide beauty imagery that is nontraditional, irreverent, and includes of various depictions of what is considered beautiful.
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SOURCE Getty Images