Getty Images Music Partners With MuuseMe To Launch Hispanic Music Division
Partnership will tap into rapidly growing Spanish-language indie music culture and make cross-regional Hispanic music widely available for license
NEW YORK, May 31, 2012 /PRNewswire/ -- Getty Images, Inc. today announced a partnership with MuuseMe to launch a Hispanic music division that will target the quickly growing Hispanic population across the United States, Spain and Latin America. This partnership truly is historic in that due to the pervasive segmentation in music preference across the Spanish-speaking world, no other music library has an offering that encompasses the diverse musical tastes of this population. With Spanish-language indie music -- a significant and largely unknown super-genre -- growing immensely in popularity and penetrating mainstream markets, Getty Images' expansive Hispanic collection provides a key to creating cohesion in campaigns targeting this coveted consumer market linked by distinct tastes and a common language.
As part of this partnership, MuuseMe will provide 3,000 tracks for license and will augment Getty Images Music's existing Spanish and Latin American catalog with Spanish-language indie music and indie bands that have Hispanic influences. This impressive offering includes well-known Spanish and Latin American artists who are breaking into the United States market. Additionally, with advertisers accommodating a Hispanic market that is outpacing all other sectors, through this partnership with MuuseMe, Getty Images is perfectly suited to provide trendy, optimized audio results for related campaigns.
"We are thrilled that through our partnership with MuuseMe, Getty Images Music can expand its licensed music offerings to local content creators who service Hispanic programming and advertising, as well as support a universal genre that the Hispanic community at large can relate to," said Vince Bannon , Vice President of Entertainment Partnerships and Development, Getty Images. "Getty Images Music is committed to providing a diverse music collection, and with the addition of Spanish-language indie music, we are in a position to offer a great solution for higher value licensing to those targeting the Hispanic community."
"The forward thinking team at Getty Images Music really gets what we're trying to do here at MuuseMe," said Rob Filomena , Co-Founder of MuuseMe. "Their international network allows us to offer our content partners multi-platform placement opportunities, and stay at the forefront of an important cultural trend by creating the first ever Spanish-language Indie production library."
Spanish-language indie music is one of the largest growth areas in music sync placements and represents a wide collection of genres and styles being produced in Latin America, Spain, and the United States. It is emerging as the common denominator in reaching a huge consumer group spanning three continents and is expected to emerge as the defining sound of the Spanish-language mainstream media in the next two to three years. It's heavily influenced by American and British indie rock, EDM, hip hop and folk music and stands in sharp contrast to the offerings by major record labels from these regions that focus almost exclusively on mainstream Spanish-language pop music, which rely heavily on traditional Spanish and Latin influences.
For more information about Getty Images Music and MuuseMe, please visit: www.gettyimages.com/Music
About Getty Images
Getty Images is one of the world's leading creators and distributors of still imagery, video and multimedia products, as well as a recognized provider of other forms of premium digital content, including music. Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital content. Its award-winning photographers and imagery help customers produce inspiring work which appears every day in the world's most influential newspapers, magazines, advertising campaigns, films, television programs, books and Web sites. Visit Getty Images at www.gettyimages.co.uk to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life. Additional information on how Getty Images inspires and powers communications can be found on The Getty Images Blog at blog.gettyimages.com as well as on Facebook at www.facebook.com/gettyimages and Twitter at www.twitter.com/gettyimages.
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SOURCE Getty Images, Inc.
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