NEW YORK, May 5, 2015 /PRNewswire/ -- G.H.MUMM, recently named the official champagne of the Kentucky Derby and Churchill Downs Racetrack, was a part of the festivities at the 141st Run for the Roses both before and after American Pharoah crossed the finish line.
Guests raised their glasses during the pre-race ceremonies for the "G.H.MUMM Toast to the Kentucky Derby." While Jeff Agdern, SVP of Pernod Ricard's Wines & Champagnes division delivered the toast, brand ambassador Jean De Castelnau sabered a magnum of Cordon Rouge in the newly constructed G.H.MUMM Winner's Circle. Earlier in the day, celebrities such as Josh Groban, Nick and Vanessa Lachey and Modern Family's Sarah Hyland walked the red carpet and signed a large format bottle to benefit the Churchill Downs Foundation. For every signature obtained, G.H.MUMM will donate $200 to the non-profit organization*.
New to this year's Derby celebration, but in keeping with the renowned champagne house's tradition, Jockey Victor Espinoza sprayed a magnum of the iconic Cordon Rouge Champagne at Kevin Flanery, the President of Churchill Downs, as well as at the winning horse's owner, Ahmed Zayet, to celebrate his victory in winning the 141st Kentucky Derby.
"As an icon of victory, G.H.MUMM is proud to be a part of the celebration for American Pharoah," says Jeff Agdern, SVP, Wines & Champagnes at Pernod Ricard USA. "Our first year partnering with the Kentucky Derby was very successful, and we can't wait for it to be even bigger and better next year."
Guests at Churchill Downs were able to purchase mini bottles of MUMM throughout the premises, as well as engage with a daring virtual reality experience in the G.H.MUMM activation tent. Additionally, consumers were able to enjoy the champagne throughout the Louisville downtown area with drink specials featuring the MUMM Mint Julep as well as by the glass placements.
G.H.MUMM has been a part of celebrations for over 100 years, and is the official champagne of Formula One globally as well as the Melbourne Cup in Australia. The champagne's partnership with the Kentucky Derby and Churchill Downs Racetrack is confirmed through 2017.
*Maximum donation of $5,000
About Pernod Ricard USA
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, which employs a workforce of nearly 19,000 people worldwide and is listed on the NYSE Euronext exchange (ticker:RI).
The company's leading spirits and wines include such prestigious brands as Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlua® Liqueur, Beefeater® Gin, Plymouth™ Gin, Seagram's Extra Dry Gin®, Martell® Cognac, Hiram Walker® Liqueurs, Pernod®, Ricard® and Avion™ Tequila (through a joint venture with Tequila Avion); such superior wines as Jacob's Creek®, Kenwood® Vineyards and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouet® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.
Pernod Ricard USA is based in New York, New York, and has roughly 850 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: www.acceptresponsibility.org.
About Maison MUMM
G.H.MUMM is part of Martell Mumm Perrier-Jouët, the prestigious cognac and champagne business of Pernod Ricard, world's co-leader in Spirits & Wines. With its distinguished heritage dating back to 1827, MUMM is the leading international champagne House in France and fourth worldwide*. MUMM Cordon Rouge, recognisable by its red ribbon—a symbol of excellence—is the perfect embodiment of the spirit of the House: it stands out through the freshness and intensity of its style, which successive generations of cellar masters have successfully maintained and handed down. * IWSR 2013
For more information: WWW.GHMUMM.COM
Images available upon request.
Follow G.H.MUMM on Social Networks:
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Please visit MUMM Press room:
http://digitalpressroom.ghmumm.com
Photo - http://photos.prnewswire.com/prnh/20150504/213785
SOURCE G.H.MUMM
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