Giftmeister® Report Reveals 2010 Holiday Gifting Dominated by 'Game Nuts' and 'Techno Geeks'; Females Identified Most Often as 'Movers and Shakers' While Males Prefer to 'Play Games'

Innovative social shopping network analyzes user habits to determine buzz of hot products, categories and spending habits for consumer electronics gifts this holiday season

Dec 16, 2010, 10:01 ET from Giftmeister

SAN RAMON, Calif., Dec. 16, 2010 /PRNewswire/ -- Giftmeister®, the leading consumer electronics social shopping service helping consumers find, buy and give all types of consumer electronics gifts from both online and traditional retailers, today issued the first installment of its 2010 Holiday Gifting Trend Report.

To conduct the study, Giftmeister analyzed the shopping habits of more than 20,000 consumers using its service across all channels, including online, social and mobile. The report gained valuable insights on a variety of issues regarding their consumer electronics shopping habits since Black Friday, ranging from the popularity of product categories and brand preferences to shopping differences among genders, as well as budget and spending decisions, and much more.  

Among the key highlights the report includes: 2010 is shaping up  to be a value-driven consumer electronics holiday shopping season as consumers are seeking deals; cameras dominate the buzz on female holiday wish lists; and the rise of  E-readers/Tablets and games/game consoles as two of the most popular overall consumer electronics gifting product categories this holiday season.  

Some of the most notable findings from the Giftmeister Holiday Gifting Trend Report include:

*  Category and Product Trends

--  "Gaming Gone Wild": If you're planning to buy a consumer electronics gift this holiday season chances are a video game or a video game console are on your list. Gaming is the most popular consumer electronics category on Giftmeister, with 38 percent of users shopping for a gift in this category; Below are the Top 5 gifting product categories on Giftmeister:

   1. Video games and video game consoles (38%)

   2. Smartphones (16%)

   3. Cameras (12%)

   4. MP3 players (10%)

   5. E-readers/Tablets (4%)

--  "E-readers/Tablets  Dominate Hot Products": While gaming is the most popular gifting category according to the Giftmeister Holiday Gifting Trend Report, E-readers/Tablets are dominating the buzz with three of the Top 10 most popular products on Giftmeister being E-readers/Tablets. Amazon's Kindle is leading the way at #1 overall, followed by the Apple's iPad at #2 and Barnes & Noble's Nook at #7.

--  "Ladies Create Memories while Men Play Games": While cameras are the #3 overall gifting product category, they are #1 on females' lists, with more Giftmeister users shopping for these gifts for females than any other category. Men's lists, on the other hand, were dominated by video games and game consoles.

--  "Everybody Loves a 'Techno Geek' and 'Music Lover'": Of the personas available on Giftmeister which characterize one's consumer electronics interests, the most popular persona for which people are buying this holiday season is  "Techno Geek", with 20 percent of users shopping for this type of person, who loves all things tech-related. This is followed by "Music Lover" and "Game Nut" at 11 percent each.  Women take the lead when it comes to being identified by their gift givers  as a "Mover and Shaker", who is a power player, always on the go and wants to stay organized.  For users buying for males, the "Techno Geek" continued to reign supreme, with 22 percent of male consumer electronics gifts being geared toward this audience.


*  Budget and Spending Habits

--  "Deals, Deals, Deals:  Stretching the dollar rocks!": So far, this holiday season has been defined by a value-driven consumer looking for deals when it comes to electronics shopping. Among Giftmeister users, the vast majority (61 percent) are budgeting $100 or less per gift for their consumer electronics shopping this holiday season, while 33 percent are budgeting between $100 and $500.

--  "Some are Willing to Splurge": However, while the vast majority are spending under $100, there is a healthy percentage who plan to splurge on consumer electronics gifts this holiday season, with 6 percent of Giftmeister users shopping for gifts in the $500-plus range.  

--  "Laptops Highest on Splurge List": Laptops rule as they cash in at the number one spot for consumers willingness to spend  more money.  Laptops lead as the most popular category in the $200-plus budget range with 18.5 percent of Giftmeister users considering a laptop this holiday season.



"With peak holiday shopping season upon us, it is important to keep our finger on the pulse of consumer electronics shopping trends, and truly understand what is motivating shoppers this year," said  Uzair Dada, CEO of Iron Horse Interactive, the parent company of Giftmeister. "With the latest Giftmeister Holiday Gifting Trend Report, we were able to gain critical macro insights into the average holiday shopper, as well as to understand specific shopping habits based on certain age groups, genders and economic profiles."

For more information on Giftmeister or to download the Giftmeister for Android app please visit www.Giftmeister.com. To download Giftmeister for iPhone please visit http://itunes.apple.com/us/app/giftmeister/id397678543, and to use Giftmeister for Facebook please visit apps.facebook.com/giftmeister.

About Giftmeister:

Giftmeister is a new free online social shopping service created by leading multi-channel marketing company Iron Horse Interactive that helps customers find, buy and gift consumer electronics in a fun easy-to-use and personalized way. The platform provides users with everything from product reviews to personalized gift recommendations, to real-time pricing alerts, and much more, ensuring users can find consumer electronics products for the best price from their favorite stores as quickly and easily as possible, and make the most informative decisions prior to purchasing. For more information on Giftmeister, please visit www.Giftmeister.com, or follow Giftmeister on Facebook at  apps.facebook.com/giftmeister. To download the Giftmeister for iPhone app please visit http://itunes.apple.com/us/app/giftmeister/id397678543.

About Iron Horse Interactive:

Iron Horse Interactive (IHI) is a multi-channel marketing company.  IHI's technology platform and interactive services lets companies increase demand for products and services by reaching their prospects anywhere.

Whether prospects are on your website, a channel partner site, on a social media site, across an ad network or on a mobile device, IHI's technology provides personalized recommendations that keep customers engaged and drives higher conversions.

To learn more about how IHI's technology is helping some of the world's most recognized brands drive lead generation and product sales, visit www.ironhorseinteractive.com.

* Other names and brands may be claimed as the property of others.

SOURCE Giftmeister



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