NEW YORK, Nov. 30, 2010 /PRNewswire/ -- Gilt Groupe, Inc., an innovative e-commerce company offering highly coveted products and experiences at insider prices, announced today the launch of a full-price men's business as a dedicated website. Launching in Summer 2011 to coincide with Pre-Fall 2011 collections, the new site will offer a tightly edited selection of men's apparel, accessories, athletic gear, gadgets, and more. The site will merge a compelling, continuously updated mix of editorial content with a state of the art shopping experience.
"With a strong understanding of the way men shop and the rapid growth we've seen on Gilt MAN in the past year, we feel the time is right time to enter the full-price e-commerce space," said John Auerbach, who, having served as General Manager of Gilt MAN, will be President of this new men's business under the Gilt Groupe umbrella. "This new site will be unlike anything else out there, built from the ground up with men's very specific shopping habits and needs in mind."
The mixture of brands on the full price site will be similar to the curated assortment currently available on Gilt MAN, and items will live on the site according to seasonality versus the Gilt Groupe flash-sales model. "Our goal is to offer the best men's product across multiple categories in a well curated and user friendly shopping environment. In short, we aim to be the 'go-to' online destination for the modern man," says Auerbach.
"Gilt Groupe's vast membership, understanding of technology, and insight into the way consumers shop online makes the expansion into upscale merchandise at full price the clear next step," added Kevin Ryan, Founder and CEO, Gilt Groupe. "The new site will leverage Gilt Groupe's existing $100 million plus men's business including 400,000 male customers, and 350 brand partners, making this new business at launch one of the most robust men's online retail experience available."
Brooke Cundiff, formerly Director of Men's Brand management at Rue La La and Associate Divisional Merchandise Manager of Saks Fifth Avenue, will become Divisional Merchandising Manager of the new full-price men's business. Gilt MAN Editorial Director Tyler Thoreson, formerly Executive Editor of Men.Style.com, will be managing all creative and editorial and former GQ multimedia editor Andy Comer will serve as Executive Editor of the new site. Brian Kalma, formerly head of user experience at Gilt and prior to that head of user experience and web strategy at Zappos, will be in charge of user experience for the new site.
About Gilt Groupe, Inc.
Gilt Groupe is an innovative e-commerce company offering highly coveted products and experiences at insider prices. Each day, Gilt offers its members a new, curated selection of merchandise, including apparel, accessories and lifestyle products for women, men and children, home entertaining and decor, along with luxury travel packages and fantastic offers on local services and experiences. Most sales start at noon ET and last only 36 hours, making Gilt.com an addictive destination for aspirational shoppers from coast to coast.
SOURCE Gilt Groupe, Inc.