Gilt.com To Sell Three Fiat 500 Model Vehicles In One Day
Gilt.com & FIAT Partner In An Unprecedented Initiative to Sell Three Different Models at Staggering Times Throughout In One Day
NEW YORK, July 24, 2012 /PRNewswire/ -- Gilt.com, an innovative online shopping experience, and the FIAT brand, announced a partnership to sell three Fiat 500 models in one day at three different times through a flash sale model. The sale will launch on Gilt.com on July 24th with the fashionable Fiat 500 by Gucci at 12pm ET, followed by the open-air freedom of the Fiat 500 Cabrio (500c) at 3pm ET and closing with the high-performance and limited production Fiat 500 Abarth at 9pm ET. As an added incentive to the Fiat 500 by Gucci model, Gilt and the FIAT brand have designed an exclusive package featuring a seven-day, six-night vacation to Italy for two guests.
The stylish Fiat 500 by Gucci will be sold with an exciting vacation package to Florence, Turin and Milan, Italy. The seven-day, six-night vacation for two includes a visit to the Gucci museum in Florence and a Dolce Vita-style tour in a vintage Fiat 500 (Cinquecento) to enjoy the amazing scenery and countryside, an exclusive FIAT experience at the FIAT Museum in Turin, two-nights in the fashion capitol, Milan, and a $2,000 Visa Gift Card to spend any way the guests would like.
"At Gilt.com, we love to offer our members memorable experiences and access to exceptional items they cannot find anywhere else," said Elizabeth Francis , Chief Marketing Officer, Gilt.com. "We are thrilled to partner with FIAT to sell three wonderfully unique cars in one day, including the exclusive Italian vacation that accompanies the Fiat 500 by Gucci model."
Following the sale of the Fiat 500 by Gucci model, Gilt members will have the chance to purchase a 2013 Fiat 500c and 500 Abarth at exclusive prices, far below sticker value, found only on Gilt.com. With three models available at various times throughout the day, Gilt.com members can decide – which FIAT best fits your style?
"The numerous personalities of our Fiat 500 and 500 Cabrio continue to enable the FIAT Brand to reach a wide array of consumers and now our partnership with Gilt, expands our outreach in an innovative way – attracting consumers who seek inspiration, world-class design and craftsmanship in their purchases," said Tim Kuniskis, Head of FIAT Brand North America. "With more than a half-million ways to stylize and personalize, the Fiat 500 offers head-turning Italian styling, exceptional functionality, fuel efficiency, innovative technology and an ownership experience unlike any other."
To take advantage of this exciting sale, please log on to gilt.com/fiat500 at 12pm for the Fiat 500 by Gucci, at 3pm for the Fiat 500c and at 9pm for the Fiat 500 Abarth on July 24, 2012.
About Gilt Groupe, Inc.
Gilt Groupe, www.gilt.com, is an innovative online shopping destination offering its members special access to the most inspiring merchandise, culinary offerings, and experiences every day, many at insider prices. Gilt continually searches the world for the most coveted brands and products, including fashion for women, men, and children; home decor; artisanal ingredients; hotels and travel experiences on every continent; and unique activities in a growing list of cities and destinations. We believe that every day is an opportunity to inspire and be inspired.
About Fiat 500 models
Building on the attributes that made the original version an icon more than 50 years ago – the 2012 Fiat 500 models provide an entirely new generation of drivers with the best of Italian motoring: craftsmanship, style and safety, combined with fun-to-drive small-car efficiency.
Expanding on the qualities that have made the original Fiat 500 (Cinquecento) a timeless and efficient automobile, the 2012 Fiat 500 Cabrio (500c) adds open-air freedom and even more driving enjoyment.
With its all-new 160 horsepower 1.4-liter MultiAir Turbo engine, the recently launched Fiat 500 Abarth is designed for track-day enthusiasts and driving purists who want the ultimate high-performance small car with the pedigree of an exclusive Italian exotic. The Fiat 500 Abarth offers track-tuned suspension and brake systems, race-inspired design, and technology features not traditionally included on a small car.
The 2012 Fiat 500 and 500c Pop models have a U.S. MSRP of $15,500 and $19,500, respectively, while the Fiat 500 Abarth has an MSRP of $22,000 (excluding destination).
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