NEW YORK, Oct. 17, 2016 /PRNewswire-USNewswire/ -- After decades of bringing the love of refrigerated pasta to Italy, Giovanni Rana® is proud to announce that they've officially "come to America." In honor of National Pasta Month, Giovanni Rana is introducing the "Dine With Rana" national consumer campaign along with a National Pasta Day consumer coupon!
Giovanni Rana is the patriarch of the Italian fresh pasta industry. As a master pasta maker, Mr. Giovanni used his creativity and dedication to quality to grow the Giovanni Rana brand in Europe before expanding to America. The success of the Giovanni Rana brand is rooted in an appreciation of the good things and Italian gastronomic traditions which have no geographic, linguistic or cultural boundaries.
Giovanni Rana has been making pasta for over 50 years, offering a range of authentic Italian products including refrigerated pasta, sauces and ready-made dishes. All of Giovanni Rana's products are made with premium fillings, only using the highest quality and freshest tasting ingredients with no preservatives, artificial colors or flavors added. His philosophy is simple: "be true to yourself and follow your dreams, this is what will make you happy." For Mr. Giovanni, the perfect pasta comes from a passion for food and the joy of sharing that passion with the people you love.
Today – National Pasta Day – U.S. pasta lovers who visit the Giovanni Rana Facebook page and play the pasta roulette will enjoy a $1 off coupon for their favorite Rana pasta.
The "Dine With Rana" campaign launching this month centers on the passion and spirit of Mr. Giovanni as he attempts to share his pasta with all of America just like he has since 1962 in Italy — one person a time. The campaign perfectly articulates both Giovanni Rana's story and how his passion is directly reflected in the brand, and the delicious and fresh ingredients in the refrigerated pasta and sauce offerings.
Over the next year, Giovanni Rana will invite U.S. consumers to join the Rana family in Verona, Italy to live the "Dine With Rana" experience with this beloved brand. The Rana family will open their doors for guests to uncover the traditions of authentic Italian family dining, tour the plant and discover the beautiful historic city of Verona. Consumers can visit www.dinewithrana.com and enter for a chance to win a trip of a lifetime. This will be a truly immersive experience that the Rana family wants all of America to have the chance to partake in.
"Coming to America and bringing my love of fresh pasta has always been my dream since I was a young boy" said Mr. Giovanni Rana. This campaign is about what Mr. Giovanni has always believed and why he was able to bring his dream to life – being genuine and authentic, sharing and opening your hearts to others, while staying true to yourself – something that is an integral part of the creation of his pasta. In each dish, people can find the essence of what Giovanni Rana is all about, how they work and what they believe in.
For more information, recipes, tips and inspiration about Giovanni Rana, visit giovanniranausa.com or follow on Facebook, Twitter or Instagram (@giovanniranausa).
About Giovanni Rana
For over 54 years, Giovanni Rana has been recognized as a symbol of good taste and quality products, creating fresh pasta for people to enjoy at home since 1962. Giovanni Rana's own culinary journey began as a young boy whilst working in his family's bakery, taking care of the production and the distribution of bread. With the gradual movement of women into the workplace in the late 50s, Giovanni recognized that women increasingly had little time to make fresh pasta at home. Sensing an opportunity, Giovanni Rana began crafting hand-made pasta in his own kitchen, using the very best ingredients to create a diverse variety of flavors. With his skill, technique and "obsession" for quality, he perfectly replicated homemade Italian pasta, essentially creating the chilled pasta category. Today, Giovanni Rana is a trusted source of delicious, classic Italian dishes, which can be easily prepared in the comfort of the home kitchen. His passion for authentic Italian taste, careful attention to selecting the best ingredients, unique preparation and years of experience has set the standard for pasta and sauces worldwide. As a result, Giovanni Rana is the most loved refrigerated pasta in Italy and Europe, with a premium quality and strong leadership in sales.
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SOURCE Giovanni Rana