Girl Scouts of the USA, Healthy Weight Commitment Foundation Launch Customized Journeys to Start Young Girls on a Course to Active, Healthy Lifestyles

WASHINGTON, Nov. 14, 2011 /PRNewswire/ -- In its continuing efforts to encourage healthy physical activity and nutritious eating, the Healthy Weight Commitment Foundation (HWCF) has entered into a new partnership with Girl Scouts of the USA (GSUSA) to provide a turnkey customization of three Journey books (the national Girl Scout leadership curriculum) that will offer a focus on health and wellness.  This will enable Daisies, Brownies and Juniors to learn how to be leaders who take care of themselves and inspire others to do the same.

The partnership will build on the organizations' areas of proven expertise to reach young girls with information about how to pursue an active, healthy lifestyle.

"These customized Journeys that incorporate concepts of energy balance—calories in and calories out-- will fill a new niche in the effort to encourage active, healthy living and to counter childhood obesity," said HWCF President Lisa Gable.  "The initiative will reach girls as soon as they are old enough to begin thinking seriously about living a healthy lifestyle, and while they are still at a stage when they are shaping their attitudes and habits."

This educational initiative, funded by a $250,000 grant from HWCF, will give young girls the guidance they need when they are setting their own personal goals.  The grant will be used to create booklets linking Journeys to key concepts found in the Energy Balance 101 curriculum, which HWCF developed together with Discovery Education and the National Association for Sport and Physical Education (NASPE). The guides will be used for 3 years and will provide GSUSA councils and volunteers a turnkey model for delivering a Journey that focuses on energy balance. HWCF social media and education teams will work closely with GSUSA to customize and promote the booklets.  The free booklets will be widely distributed and also made available for download.

The two organizations announced they would be launching the program last week at the 2011 Girl Scout National Council Session/52nd convention. On Saturday, November 12th, the Healthy Weight Commitment Foundation also hosted a Together Counts(TM) walk with over 250 Girl Scouts in Houston, TX.

"This initiative will be a valuable and constructive journey for young girls, helping them to build an active, healthy lifestyle as they grow and mature," Ms Gable said.      

About Healthy Weight Commitment Foundation The Healthy Weight Commitment Foundation brings together over 185 retailers, food and beverage manufacturers, restaurants, sporting goods and insurance companies, a professional sports organization, NGOs, trade associations, and the U.S. Army aimed at doing their part to help families reduce obesity, especially childhood obesity.

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SOURCE Healthy Weight Commitment Foundation




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