Heifer International Highlighted by Bill and Melinda Gates as Part of #GivingTuesday Campaign
LITTLE ROCK, Ark., Dec. 2, 2013 /PRNewswire-USNewswire/ -- Tuesday, Dec. 3, marks the 2nd annual #GivingTuesday™ and Heifer International is honored and extremely grateful that this year, Bill and Melinda Gates are highlighting our work to end world hunger.
#GivingTuesday is an initiative to mark the start of the giving season, spearheaded by groups such as the UN Foundation, the 92nd St. Y, InterAction and Mashable.
We are also fortunate that Global Impact picked Heifer as its charity of the week. Global Impact, an alliance of more than 80 U.S-based international charities, will be promoting Heifer's work throughout this week.
Heifer International has long considered the holiday season a time for giving back. Over the last 70 years, we have given more than 20.7 million families the gift of livestock and training to help lift themselves out of poverty. Each family then passes on the offspring of that animal they received, thereby transforming entire communities. It's called Passing on the Gift®, and it's the hallmark of our development model.
This season, rather than pouring money into new purchases that will languish in a closet, Americans can open their wallets on #GivingTuesday instead. When you give to Heifer on #GivingTuesday, you have the opportunity to give a gift that can have up to nine times the impact in ending hunger and poverty.
Our buying power has the potential to affect serious change in the world and alleviate the problems that are costing people their lives right now.
By working together on #GivingTuesday, we can provide the tools that empower small-scale farmers to feed their families, unite their communities, transform their economies and change their futures.
About Heifer International:
Heifer's mission is to end hunger and poverty while caring for the Earth. Since 1944, Heifer International has provided livestock and environmentally sound agricultural training to improve the lives of those who struggle daily for reliable sources of food and income. Heifer is currently working in 30 countries, including the United States, to help families and communities become more self-reliant. For more information, visit www.heifer.org call 1-888-5HUNGER (888-548-6437).
SOURCE Heifer International