Give Tofu a Sprout Out with NEW Nasoya Sprouted TofuPlus® Easy to Digest, Makes Nutrients More Available

AYER, Mass., April 28, 2011 /PRNewswire/ -- In response to consumer demand for foods made from sprouted beans, soyfoods innovator Nasoya (www.nasoya.com) has introduced SPROUTED TOFU PLUS, the first organic tofu to offer essential levels of calcium, vitamin D and vitamin K, plus all the benefits of sprouted foods, considered "wonder food" by the ancients.

"Nasoya's Sprouted Tofu Plus gives consumers greater bioavailability of nutrients and better digestibility," said Walter Riglian, President & CEO of Nasoya's parent company, Vitasoy USA, Inc. "No other sprouted tofu comes close to offering its dietary benefits."

When soybeans sprout, they release phytates, which in turn releases the nutrients and softens the bean, making it more digestible.  It also breaks down proteins into amino acids and fats into essential fatty acids.  In addition, unlike other soy foods, tofu has lower levels of complex carbohydrates making Nasoya Sprouted Tofu Plus even easier to digest.

"Consumer demand for sprouted foods is strong and getting stronger," said Susan Rolnick, VP of Marketing for Nasoya.  "People want foods that have readily available nutrients and are easy to digest.  Nasoya Sprouted Tofu Plus meets and exceeds their needs."

Each serving of Sprouted Tofu Plus contains 10 grams of protein and is an excellent source of calcium and vitamin D, which helps to absorb calcium. It's a good source of vitamin K, which aids in the absorption of nutrients, is cholesterol-free, and is low in sodium and saturated fat. It's also certified organic in accordance with U.S. Department of Agriculture regulations, and contains no genetically engineered ingredients. 

Starting this month, look for Sprouted Tofu Plus in 12-ounce containers for a suggested retail price of $2.79. For recipes, a store locator and Tofu U, Nasoya's fun learning center, visit www.nasoya.com.

Nasoya: No Chopsticks Required

The top selling tofu in America, Nasoya has been committed to providing delicious, premium quality soyfoods to consumers for over 30 years. Its innovations include all-natural Super Hummus, organic and all-natural tofu, including Tofu Plus, fresh, all-natural Asian style noodles and wraps, and Nayonaise vegan sandwich spread. Look for Nasoya in the produce or dairy section of supermarkets and natural grocers nationwide.

Contact:  Sue McGovern
781 648 7157 sue@mcgov.com

SOURCE Nasoya



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