2014

GiveLitter™ Voters Contribute to the Largest Known Cat Litter Donation in History Six-Day Effort Raises 100,000 Pounds of Litter For 17 Animal Shelters

MUSCATINE, Iowa, May 3, 2012 /PRNewswire/ -- Cat lovers from around the country showed tremendous support for felines in need when they voted in a GiveLitter™ charity that raised 50 tons of cat litter for animal shelters across the country.

It only took voters six days to donate 100,000 pounds of World's Best Cat Litter™ to rescue organizations in what is believed to be the largest cat litter donation in history.

The sixth round of GiveLitter™ allowed animal lovers to visit www.givelitter.com and vote once a day to donate a pound of World's Best Cat Litter™ to their choice of 17 participating shelters. The charity was scheduled to run for two weeks, but reached its goal in only six days due to overwhelming support from more than 65,000 online voters.

The 100,000-pound donation nearly doubles the total amount raised in five previous GiveLitter™ rounds. The litter donation comes just in time for National Cat Adoption Month in June. Each rescue organization will also receive 50 adoption kits that will help new pet parents eliminate the hassle from their litter box with free bags of World's Best Cat Litter™. 

"The level of support shown by our voters was truly amazing. World's Best Cat Litter™ prides itself on supporting cat owners and shelters everywhere and this GiveLitter™ result speaks to the dedication of our fans," said Paul Zobel, Senior Director of Marking, World's Best Cat Litter™.

Voters nominated the participating shelters and each rescue organization will receive more than 4,600-pounds of all-natural litter. Shelter workers said the charity provides a huge boost for those working to support shelter cats.

"We are ecstatic about the GiveLitter™ round! Our voters are awesome and we so appreciate their support. This litter will help our rescue center tremendously. We are also so appreciative of this opportunity," said Jacci Moss, Director of Friends of Felines' Rescue Center in Defiance, Ohio.

Participating Shelters and Litter Totals:

Friends of Felines Rescue Center in Defiance, OH   (10,497 lbs.)
Animal Rescue Fund of Mississippi in Pelahatchie, MS (4,888 lbs.)
Passion 4 Paws in Dayville, CT (4,686 lbs.)
Brother Wolf Animal Rescue in Ashville, NC (5,017 lbs.)
Talbot Humane in Easton, MD (4,931 lbs.)
CATS Cradle Shelter in Fargo, ND (7,487 lbs.)
Liberty Humane Society in Jersey City, NJ (8,943 lbs.)
Rikki's Refuge in Rapidan, VA (4,749 lbs.)
Start over Rover in Hastings, NE (4,765 lbs.)
Happy Endings No Kill Shelter in Milwaukee, WI (7,122 lbs.)
Humane Society of Midland County in Midland, MI (7,866 lbs.)
Purr-fect Companions Cat Sanctuary in Cleveland, OH (5,018 lbs.)
Second Chance Animal Shelter in East Brookfield, MA (4,740 lbs.)
Hilltop Humane Society in Randolph, MA (4,861 lbs.)
Tri-County Animal Rescue Center in Shippenville, PA (4,787 lbs.)
The N.O.A.H Animal Adoption Center in Stanwood, WA (4,872 lbs.)
P.U.R.R. West Virginia in Grafton, WV (4,778 lbs.)

About GiveLitter™: World's Best Cat Litter™ was founded on more than sound science. It was founded on a love for cats—indeed all pets—a respect for communities and a responsibility to the planet. That is why it is committed to giving to programs that further and enhance human-pet relationships, community viability and earth-friendly sustainable practices. Give Litter™ maximizes potential donations by using the web and social media to increase reach and make giving easy. Web site: www.givelitter.com

About World's Best Cat Litter™: World's Best Cat Litter™ delivers outstanding odor control and quick clumping. As the only litter made from all-natural whole-kernel corn, it limits odors, clumps fast, scoops easy and is pet, people and planet friendly. Offered in a variety of clumping formulas and sizes, the litter is available in PetSmart® and PETCO®, most Target® stores, and other leading pet and grocery stores nationwide. World's Best Cat Litter™ is produced by Kent Nutrition Group, Inc., headquartered in Muscatine, Iowa.  www.worldsbestcatlitter.com

SOURCE World's Best Cat Litter



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