LOS ANGELES, Feb. 10, 2014 /PRNewswire/ -- "It's sage to drink SNO™" will be the theme of the U.S. debut of the nitrate-free premium glacier water from Iceland next month here at Bristol Farms.
SNO (www.drinkSNOwater.com) announced its debut here will honor the U.S. winning the snowboard slopestyle competition, giving the United States its first Sochi gold medal.
"Just as our snowboard champion won trying something new, we're inviting Californians to try something they've never tasted before and we want to dedicate our California debut to U.S. becoming the first to take gold at Sochi," said Paul Kincaid, VP National Sales of iGlacier Water U.S.A. the Importer of SNO glacier water from Iceland.
"We're trying to arrange for the snowboard gold medalist himself to attend the events here as we're psyched to salute him," he said. "Just as the U.S. scored high in snowboarding on its first run, we're confident SNO will score high with consumers on its first run in the U.S."
The company plans to have banners at SNO tasting events at Bristol Farms locations here that will say "It's Sage To Drink SNO," as the word "sage," appropriately means smart, wise and prudent.
"It is sage to drink SNO because it's one of the purest waters on the planet and the only one coming from an Icelandic glacier containing zero nitrates unlike popular bottled spring waters, which are showing increasing levels of nitrates and other contaminants from farmland runoff," he said.
"We're excited to be introducing SNO in drought-stricken California at the same time the U.S. was the first country to win a gold medal in this winter Olympics, which hasn't happened in over 60 years, and just like our snowboarders, we're an underdog overshadowed by bigger brands, but we've got a real glacier going for us."
Nitrate-free SNO™ glacier water from Iceland (www.drinkSNOwater.com) was nominated as one of the Best New Drink Brands in 2013 by FoodBev.com.
SNO Glacier Water is taken directly from the famous 20,000-year-old glacier in Iceland, Eyjafjallajokull, where it is naturally filtered through layers of volcanic lava rock.
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