Glenmorangie Single Malt Scotch Whisky Named Hot Prospect Brand For Second Consecutive Year By IMPACT: Steady Growth Continues to Challenge Top Competitors
NEW YORK, Dec. 20, 2013 /PRNewswire/ -- Glenmorangie is proud to celebrate its second consecutive year being named a Hot Prospect Brand by Impact, the popular spirits, beer, and wine publication of M. Shanken Communications, Inc. This honor brings special significance since Glenmorangie is the only Single Malt Scotch Whisky to receive the title the past two years.
Impact, a source for global news and research, holds the utmost rigorous standards in deciding which elite brands deserve a place on its annual "Hot Prospects" list. The requirements include brands reaching depletions of at least 50,000 nine-liter cases but not over 200,000 in 2013, in addition to a minimum of 15% growth during the year, and having consistent solid growth the two previous years. The influential "Hot Prospects" awards were also featured in the October issue of Market Watch, the pinnacle of drinks industry analysis.
Scotland's favorite Single Malt Scotch Whisky is the epitome of a Hot Prospect Brand as the brand surpassed the 100,000 case barrier in the U.S. this year. The impressive depletion milestone marks an undeniable growth in popularity for Glenmorangie, which has held the title as the fastest growing Single Malt Scotch Whisky in America for four consecutive years.
Glenmorangie is founded on the belief that an unwavering commitment to excellence and a passion for innovation result in the best product for whisky lovers worldwide. Thus, the company continues to assert its reign over America by exceeding customer expectations in both quality and reliability. A testament to this accomplishment, Glenmorangie won six Double Gold and Gold awards at the 2013 San Francisco World Spirits Competition, and five Gold Outstanding and Gold medals from the IWSC.
Maxime Balay, Brand Director remarked "To receive recognition as an exceptional brand from industry experts, like those leading Impact magazine, is a prestigious honor that the Glenmorangie family celebrates enthusiastically. Not only does the award acknowledge our efforts to always surpass the needs of our customers in 2013, but it drives us to reach for even greater heights in the year to come. Two consecutive years is a feat, and we look forward to making 2014 year three."
Glenmorangie originates in the Scottish Highlands where, at the Glenmorangie Distillery, it is distilled in the tallest malt whisky stills in Scotland, expertly matured in the finest oak casks, and perfected by the 16 Men of Tain. The distillery was founded in 1843 and is renowned as a pioneer in the whisky industry, uniting tradition with innovation. Most recently, at the 2012 San Francisco World Spirits Competition, Glenmorangie was awarded the prestigious title of 'Distillery of the Year'. Today, the company is one of the most renowned and innovative distillers and marketers of Scotch whisky brands worldwide and is part of Moet Hennessy, the wine and spirits division of Moet Hennessy Louis Vuitton (LVMH). Headquartered in Edinburgh, Scotland, the company produces two main single malt brands – Glenmorangie Single Highland Malt Whisky and Ardbeg Single Islay Malt. Visit www.glenmorangie.com for additional information.
The Glenmorangie Company advocates responsible drinking and suggests that drinkers savor Glenmorangie whiskies in moderation and in line with recommended daily guidelines for alcohol consumption.